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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It mainly occurs on the Internet, but also includes mobile phones and display advertising, and often combines with a content management system. When an ad is displayed, it is counted as an impression. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It mainly occurs on the Internet, but also includes mobile phones and display advertising, and often combines with a content management system. When an ad is displayed, it is counted as an impression. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.