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Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling

Mass Analytics

Marketing Return on Investment (MROI, ROMI, or just ROI) is used to measure the efficiency of a specific media or marketing activity. On the other hand, if media investment consists of Display, which was modeled through impressions, what should be kept in mind is that impressions are not expressed in value. Let’s find out! What is ROI?

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Read more on How Display Advertising benefits B2B businesses. Selecting the right form of display ads helps marketers to scale up personalization to streamline the B2B sales cycle.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Furthermore, a study by Search Engine Land implies that geo-targeted mobile display advertising helps marketers achieve twice as many Click-Through Rates (CTR) as the standard industry benchmark. According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

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How to Define & Measure Social KPIs – Part 4

Valasys

Comments also help brands in engaging with the influencers & with the existing customers to whom they can provide on the spot expert solution to their problems leveraging the comments displayed. However, how to set the Social Media KPIs, remains the question that bothers the marketers. Bringing It All Together.

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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Today, I’d like to explore some ways this is happening so you can adjust your marketing approach to be more measurable and effective.