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How to Define & Measure Social KPIs – Part 4

Valasys

Cost per Conversion (CPC): The aim of an advertising campaign on LinkedIn doesn’t end with conversions but the fact that what the prospects do after getting converted also matters. However, it can’t be generalized, as sometimes a lower CPA may not result in quality leads (depends on ad placement). Video Views: .

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How to Define & Measure Social KPIs – Part -1

Valasys

Apart from the direct visits on the website URL, organic visits & display advertising ads are often two other major drivers of the website traffic. Furthermore, a Facebook dashboard can display whether the number of audiences on the business page is from particular demography. Important KPIs for several Social Media Platforms.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It mainly occurs on the Internet, but also includes mobile phones and display advertising, and often combines with a content management system. When an ad is displayed, it is counted as an impression. The resulting score is used to determine which leads a receiving function (e.g.,

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It mainly occurs on the Internet, but also includes mobile phones and display advertising, and often combines with a content management system. When an ad is displayed, it is counted as an impression. The resulting score is used to determine which leads a receiving function (e.g.,