Only B2B
APRIL 3, 2024
Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.
SalesIntel
AUGUST 14, 2023
Nurturing leads and building relationships can increase customer loyalty and word-of-mouth referrals, which are invaluable in the B2B world. Leveraging Search Engine Marketing (SEM) Paid search, a crucial component of SEM, allows you to capture high-intent leads actively searching for products or services like yours.
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Martech
FEBRUARY 8, 2024
Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. While it focuses on attracting high-intent leads, TOFU content still plays a role in building brand awareness in the early stages and MOFU content nurtures you leads down the funnel.
Schubert B2B
SEPTEMBER 29, 2023
The methodology aligns with buyer behavior, focusing on acquiring high-intent leads and revenue by ensuring buyer preferences are always at the forefront. So, ensure it’s discoverable, your contact information is appropriately displayed, and your sales process is fast, reflecting your customers’ needs.
Inbox Insight
MARCH 13, 2024
Lack of sales data integration: Disconnect between sales data and lead prioritization efforts can hinder the accuracy and efficiency of lead follow up efforts, including the ability to personalize content.
Valasys
MAY 1, 2024
Strengths of Google Ads: Laser focus on high-intent leads. Choose from a variety of campaign types, like Search Ads for targeted keywords, Display Ads for broader reach, and Shopping Ads to showcase your products. Campaign flexibility at your fingertips.
SalesIntel
JANUARY 8, 2024
Optimize Conversion Rates: Focusing efforts on prospects displaying buying intent leads to higher conversion rates. Intent data serves as a compass, guiding marketers to navigate the crowded B2B landscape more effectively.
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