Only B2B

APRIL 3, 2024

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Inbox Insight

MARCH 13, 2024

Lack of sales data integration: Disconnect between sales data and lead prioritization efforts can hinder the accuracy and efficiency of lead follow up efforts, including the ability to personalize content.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

LeanData

JULY 6, 2022

First off, data enrichment completes the data sets you acquire from your various lead sources, like web form fills, webinar registrations, events and more. Data enrichment completes the entire picture of your lead, allowing you to prioritize and budget your resources accordingly. Data enrichment also improves lead qualification.

Intent Data 98

Intent Data Intent Ideal Customer Profiles Enterprise Management 98

Hubspot

AUGUST 24, 2023

By gathering visitor intent and preferences information, Drift enables sales professionals to tailor their approach and deliver relevant information efficiently. The AI sales rep uses NLP algorithms to understand and analyze customer inquiries, allowing for more accurate lead qualification and routing.

Marketing AI 53

Marketing AI Allocation Work Management Lead Scoring 53

NetLine

JULY 17, 2023

This holds true when getting the most value out of intent data. Collaborating with your sales team to align on lead qualification and scoring criteria is essential, as it informs marketers what signals to look for in the intent data and increases the likelihood that prospects will eventually convert.

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52