The Point

AUGUST 16, 2016

This kind of “social wall” is also commonly used for events to display live tweets as they posted. Origami Logic is driving traffic to the microsite, and awareness for the campaign as a whole, through an integrated online program that includes ads on Google AdWords and LinkedIn.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

NOVEMBER 20, 2015

– Programmatic display advertising, to reach ideal contacts at targeted accounts via ad networks, perhaps with account- or industry-specific ad creative. – Paid search advertising on Google via the new “customer match” program. – Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100

The Point

MARCH 29, 2012

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter.

RSS 100

RSS Paper Case Study Case Studies 100

The Point

JANUARY 12, 2023

Marketers will be rushing to figure out Google Analytics 4 (GA4), how it’s different, and what’s important. Event marketers will invest more in on-site technology (video recording, streaming/hosting, interactive displays, social interaction, live polling) to increase interaction and ensure that show content has a longer shelf life.”.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

The Point

MARCH 17, 2015

How has the landscape in display advertising changed in the last 3 years? (AF) For example, using a programmatic platform like Choozle, a marketing manager could very quickly set up and deploy dozens of campaigns across multiple channels (social, display, video, etc.) I call it the “Searchifcation” of display advertising.

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100

The Point

JUNE 16, 2015

Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. These include plural forms and what Google determines are relevant variations that may not be as relevant for you. This option is called exact match. To download your free copy, click here.

PPC 100

PPC Paid Search Agency Adwords Campaigns 100

The Point

AUGUST 25, 2022

Instead, B2B marketers should: * Record Webinars and promote them as on-demand events, skipping the live broadcast altogether * Test other, non-Webinar terms for the recording: video podcast, expert roundtable, fireside chat, panel discussion (buyers are burned out on the term “Webinar” as much as they are on the events themselves) * Promote the recorded (..)

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52