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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. All of this drives the price up. It is more often a fixed-price agreement rather than an auction. In the U.S.,

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Predictive Analytics Methods to Improve Email Marketing

Martech Advisor

In simple terms, a better understanding of your customer’s likes and dislikes, smarter segmentation, and a higher return on investment is what predictive analytics does for your email-marketing program. Forrester surveyed 579 marketing decision-makers to help you answer this question. Image Source: theschooloflife.com.

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Will the Rise of AI-Generated Content Impact Your Business?

DAGMAR Marketing

By 2025, Forrester predicts that 7% of US jobs will be replaced by cognitive technologies, such as artificial intelligence (AI), automation, machine learning, and robots. Google will also expect your content to demonstrate its E-E-A-T guidelines—displaying expertise, experience, authoritativeness, and trustworthiness.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Furthermore, AI-fueled sales tools can segment leads based on their engagement and how profitable they are likely to be. AI predicts the ideal discount rate and optimizes the pricing. The remedy?

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How to Build a Personalized Account-based Marketing Strategy

Valasys

You display your worth to your prospects and customers by building a personalized account-based marketing strategy, that would typically include the following steps: 1. According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

What''s So Awesome About the Google Display Network? According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. 2) What''s So Awesome About the Google Display Network (GDN)? Getting Started With Remarketing. About Ad Fatigue.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved.