Choozle

AUGUST 29, 2021

Transparency: The Association of National Advertisers’ study conducted by K2 revealed rebates, and other non-transparent business practices, were highly pervasive in the agency ecosystem, leaving marketers and brands in the dark about the real cost of media.

Disintermediation 62

Disintermediation Advertising Agencies Paid Search Agency ROAS 62

Biznology

JANUARY 7, 2016

We’ve all heard and read a lot about customer experience recently and how the study of and practice of CE Marketing has become an area of specialization and innovation. Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer.

Loyalty 80

Loyalty Paid Search Agency Disintermediation Ideal Customer Profiles 80

The ROI Guy

JULY 23, 2015

The study highlights that today’s more empowered buyer is engaging digitally versus personally through most of the cycle. According to the study, more than half the time, rep involvement starts at the beginning of the journey. Absolutely, one of the most referenced metrics comes to us from CEB, the creators of the Challenger Sale.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

Martech

FEBRUARY 1, 2022

Sean Turner, chief technology officer for digital loyalty platform Swiftly, points to a recent study specifically about Instacart users, finding that 43% would stick with Instacart if the retailer they used left the platform. It’s a big word for “getting in the way and disrupting” – disintermediation.

Disintermediation 80

Disintermediation Paid Search Agency Ads Product 80

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. Brian: I’ve studied this actually, the idea of social network fatigue. Brian: This has been another area of study actually going back to the 90s before there were influence scores. But is long form publishing counter-cyclical? Brian: Wow.

Relevance 122

Relevance Work Management Marketing Management Disintermediation 122

Martech

OCTOBER 10, 2022

Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. We’ve been studying and seeing the decreasing productivity of B2B sales teams for the last decade. How do we simplify and articulate our company position, the value of our solutions and focus on the use cases we solve?

Marketing Analytics Tools 118

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 118

The ROI Guy

NOVEMBER 4, 2010

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process. Gartner CIO Study Highlights Need for Outcome-Base.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40