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B2B: Where Social Media Meets Direct Marketing

Biznology

One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. By this definition, a direct marketing message can be delivered anywhere.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Wasssup by Budweiser The Super Bowl is where television ads come to dream big. It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram.

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The 10 most fascinating people in B2B marketing in 2016

Biznology

Ajay Gupta is a data innovator with big ideas for how the rest of us can get smarter with our prospecting and current customer marketing. Look at his StiristaLINK, which adds consumer data to business records, giving B2B marketers rich insight and broader access to their targets. Or send him your Twitter and Facebook follower lists.

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15 Journalists to Follow to Stay on Top of B2B Digital Marketing Trends

Directive Agency

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. Martin Swant. Martin Swant is a technology writer for Adweek.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. But social media marketing spending will rise anyway. But Snapchat isn’t the best place for marketers (at least not yet). Direct Marketing ).

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Is Email Marketing Making a Comeback?

Crimson Marketing

Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was somewhat forgotten, but is it dead ? The short answer is: no.

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Who Will Win the War for TV Ad Dollars?

Contently

.” Yet as Facebook continues to colonize most of the connected world under its blue banner, and digital giants like Snapchat and Netflix dominate millennial’s attention time, some think it’s only a matter of time before television’s dominance on ad spend comes to an end. Now, advertisers can be much more direct.