Customer Experience Matrix

FEBRUARY 2, 2010

It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM). In other words, we’re talking about a loss of control over the marketing process.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

markempa

APRIL 5, 2007

Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog. I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 28, 2007

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

OCTOBER 2, 2006

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

MAY 9, 2007

Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. Lead nurturing about building trusted relationships with the right people. I hope you can make it.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

FEBRUARY 1, 2006

These experts can become a source of speakers and webinar presenters. You may want to co-market an event and share the attendees list. These experts can become a source of speakers and webinar presenters. You may want to co-market an event and share the attendees list.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 13, 2005

I was reminded of an experience last fall, when I spoke at MarketingSherpa’s Lead Generation Summit, I watched presentation in which an audience member asked a great question. She replied flatly, “our sales team updates our CRM with varying degrees of commitment.”

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

markempa

JUNE 13, 2007

Review 10 - 15 recent sales "wins" and look at what business pains or events were present. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! See the above mind map for examples) 2.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 23, 2005

June 23, 2005 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Marketing to Small-Medium Businesses Via IT Consultants & Resellers : » How Much is that Doggie in the Window? from Jack Yoest Not every request for pricing is an objection. But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

JUNE 7, 2005

That being said, I completely disagree with the definition of thought leadership as presented. For the same reason, I think it is silly that many marketers are trying to setup blogs because their bosses told them so. That being said, I completely disagree with the definition of thought leadership as presented.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

MAY 23, 2005

Ive seen many marketers ruin their lead generation performance by rushing an unqualified list of attendees to their sales team. This presents a great opportunity for those companies who want to be positioned as thought leaders and keep their audience coming back. Most Attendees are not leads! Most Attendees are not leads!

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

PureB2B

MAY 30, 2022

B2B marketing is all about coming out of the woodwork to present a prospective client with solutions. Email marketing. Content marketing. Search marketing (Paid Search). Direct mail & Telemarketing. Email marketing is the go-to lead generation strategy among B2B marketers.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Marketing Insider Group

AUGUST 30, 2015

If you are not integrating your content marketing strategy into your field marketing, corporate marketing and field sales organizations, then you need to make this change – to create more sales opportunities, increase sale size, and decrease the sale cycle. The Content Marketing, Social Media and Social Selling Recipe.

Sales Management 100

Sales Management Top of Funnel Content Marketing Account Based Marketing 100

markempa

APRIL 12, 2007

Read More] Tracked on May 02, 2007 at 08:51 AM Comments Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI. Some clients dont have the infrastructure in place to map the ROI on leads deliv.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Anteriad

APRIL 25, 2023

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. Direct marketing lists?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40