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B2B Lead Generation Blog: Where do Your Email Newsletters go?

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive often talked about how marketers can reuse content for lead nurturing. You can apply this concept to your existing e-newsletter.

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Social Selling: What Does it Actually Mean?

PureB2B

A business advertises its products and services via printed catalogs, trade journals, newspapers, magazines, and exhibits and trade shows. This means you may give knowledge and inspiration to individuals on LinkedIn without bringing your products or direct marketing into the mix. Sign Up for the PureB2B Newsletter.

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Does brand marketing still matter in the digital age?

Biznology

Digital marketers (including me) have criticized the old “brand awareness” game, where that was the only measurement we focused on to show that our marketing is any good. But don’t let that focus on measurement lead you to the conclusion that brand marketing itself is unimportant.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Reassess and optimize media placements, direct marketing tactics, trade show leads; traditional/digital media mix; Continue to integrate social media into your mix. An “update” on your sales-marketing structure needs to take place in order to serve prospects better. your email and newsletter content.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. What can you send via email?

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B2B Lead Generation Blog: BeTuitive Publishing Book Review

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Podcast: Duct Tape meets Lead Generation for the Complex Sale

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. While youre visiting Johns blog, be sure to subscribe to his newsletter. While youre visiting Johns blog, be sure to subscribe to his newsletter.