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What To Do & See at DMA’s 2016 &THEN

Adobe Experience Cloud Blog

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. So, what can the average marketer do?

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B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

markempa

Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog. I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting.

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B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

markempa

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Storytelling through content marketing, blogs, social media & more.

Twitter 100
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B2B Lead Generation Blog: Lead Generation Summit Notes

markempa

« Telemarketing is the top lead generation tactic | Main | Dont Depend on Technology To Fill the Sales/Marketing Chasm » Lead Generation Summit Notes In case you missed it. Heres an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing").

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B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

markempa

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales.