Martech
NOVEMBER 21, 2023
Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Data flows throughout the growth loop so the bottom-of-funnel data (i.e.,
Zoominfo
NOVEMBER 20, 2018
In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is marketing attribution? Attribution provides efficiency gains of 15-30%.
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Martech
APRIL 14, 2023
Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Below, we will introduce the basic concepts around attribution modeling and ways to get the most out of it. Table of contents What is attribution modeling?
Zoominfo
MAY 3, 2020
In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is Marketing Attribution? Attribution provides efficiency gains of 15-30%.
ClickZ
JANUARY 12, 2024
Understanding media performance in digital marketing is like navigating a maze that constantly changes. updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels. However, with regulatory changes such as GDPR and iOS 14.5
Oktopost
APRIL 22, 2019
It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! What Are Attribution Models?
Hubspot
DECEMBER 13, 2019
Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. To get to the bottom of it, marketers use attribution modeling. But attribution modeling comes in many forms. What is Marketing Attribution?
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