ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Valasys

NOVEMBER 25, 2019

Prologue: The use of B2B Videos marketing is one the rise. With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. According to a report by the Smart Insights, 83% of marketers believe that videos are becoming increasingly important. The results speak for themselves.”

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. If your goal is to reach people, consider adding paid media spend into your marketing strategy. The influencer marketing trend is phasing out.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

ClearVoice

FEBRUARY 16, 2020

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. The purpose of a digital marketing course is to help executives and professionals grasp rapid changes in the industry that they might otherwise miss. What makes a good digital marketing course?

Course 101

Course Training Work Management Planning 101

nDash

SEPTEMBER 13, 2019

“Content marketing” is a term that continues to be tossed around and inserted into business conversations, but how do you really know when you’ve mastered it? The HubSpot Certification Process. Storytelling. I also find digital storytelling to be the best way to make an authentic connection with your target audience.

Top of Funnel 40

Top of Funnel Contingency Planning Planning Content Marketing 40

nDash

SEPTEMBER 13, 2019

“Content marketing” is a term that continues to be tossed around and inserted into business conversations, but how do you really know when you’ve mastered it? The HubSpot Certification Process. Storytelling. I also find digital storytelling to be the best way to make an authentic connection with your target audience.

Top of Funnel 40

Top of Funnel Contingency Planning Planning Content Marketing 40

nDash

SEPTEMBER 13, 2019

“Content marketing” is a term that continues to be tossed around and inserted into business conversations, but how do you really know when you’ve mastered it? The HubSpot Certification Process. Storytelling. I also find digital storytelling to be the best way to make an authentic connection with your target audience.

Top of Funnel 40

Top of Funnel Contingency Planning Planning Content Marketing 40

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Convince & Convert

FEBRUARY 1, 2016

From textbooks to news stories to medical information, Digital Natives rely on the web for everything they do. So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it.

Top of Funnel 106

Top of Funnel Tips Digital Marketing Funnels Touchpoints 106

Hubspot

JANUARY 27, 2020

Survivorship bias can warp the expectations of both leaders and new team members, and digging up your 'graveyard of knowledge' can help elicit new ideas and insights that could contribute to major breakthroughs in marketing and optimization. In general, it's best we confront failure honestly, instead of hiding from it. Embrace Transparency.

Multi-Touch Attribution 99

Multi-Touch Attribution Lead Ranking Case Studies Case Study 99

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Strategic-IC

SEPTEMBER 25, 2018

Our Head of Sales, Fes Askari details how marketing and sales teams can use a variety of video formats at different stages to drive value and help both prospects and customers. In this video] I wanted to connect that to the buyer's journey, and how marketing and sales teams can add value through video at each stage of the buyer's journey.

Top of Funnel 54

Top of Funnel Lead Ranking Lead Scoring Video Marketing 54

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. David Rodnitzky – CEO at 3Q Digital. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

AUGUST 14, 2017

No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. But behind strong video, you also need strong storytellers. I’ve been in digital media for 12 years. No, not that kind of pivot.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. ” — Dr. Brené Brown. How can writing about people enhance your content? And their key resource? Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Lead Forensics

JANUARY 26, 2024

The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn. While growth hacking has a lot to do with marketing, it isn’t solely about that. The best growth hackers will be skilled in a range of areas.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. What is a B2B Influencer?

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Hubspot

OCTOBER 10, 2019

Ultimately, if done correctly, email and social can work together to drive leads and build brand loyalty with your target audience. While you've likely felt email marketing and social media marketing are at opposing ends of the marketing spectrum, they can undoubtedly work together to benefit your next marketing campaign.

Social Media 78

Social Media Email Marketing Social Marketing Media 78

Hubspot

JULY 21, 2014

The marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving. As you’re reading this post, remember -- the most powerful enterprise marketing strategies will often take years of dedicated investment and resource allocation to take off.

Class 28

Class Planning Allocation Enterprise Management 28

Heinz Marketing

JANUARY 15, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to be able to talk to Jen Spencer , Vice President, Sales & Marketing for SmartBug Media.

Top of Funnel 61

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 61

Marketing Insider Group

DECEMBER 7, 2020

It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. Simply put, the market potential is huge.

Top of Funnel 281

Top of Funnel Work Management Analysis Marketing Management 281

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Contently

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Assess your marketing maturity? Identify untapped markets? Want to test your site speed?

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

AUGUST 14, 2015

The other day, I found myself in yet another discussion about how content marketing is a "trendy idea" rather than a viable long-term strategy. In the real world, “content marketing” may be a trendy term, but it’s far from a trendy strategy. Is it content marketing? Or are you kidding yourself? 2) You're ignoring keywords.

Top of Funnel 28

Top of Funnel Content Marketing Planning Digital Marketing Funnels 28

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

DECEMBER 18, 2015

In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. There is a wealth of business and marketing books out there for new or even seasoned marketers to indulge in, but with so many options, it can be difficult to know which ones deserve the time of day.

Inbound Marketing 28

Inbound Marketing PR Advertising Agencies Paid Search Agency 28

Hubspot

MARCH 27, 2013

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. Bottlenose is a great tool for real-time marketing.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Identify untapped markets?

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Directive Agency

JANUARY 10, 2019

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. What is Digital Content Marketing? What is Storytelling?

Storytelling 51

Storytelling Sales Management Top of Funnel Content Marketing 51

Contently

APRIL 20, 2017

We’ve always wanted to help brands create content by giving them powerful content marketing technology and connecting them with the most talented storytellers on earth. So has the way we help brands reach their marketing goals. Our own content marketing changed right along with it. Content was our marketing.

Top of Funnel 149

Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 149

Directive Agency

JANUARY 10, 2019

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. What is Digital Content Marketing? What is Storytelling?

Storytelling 40

Storytelling Sales Management Content Marketing Top of Funnel 40

Vidyard

JANUARY 22, 2020

Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. This top-of-funnel content is typically delivered as a high-level overview by industry experts, but practical advice and tips are never off-limits. Rand Fishkin has a blog about SEO. Get the List.

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. What Is B2B Content Marketing?

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Vidyard

JANUARY 22, 2020

Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. Usually top-of-funnel content, this type of video is typically delivered as a high-level overview by industry experts, but practical advice and tips are never off-limits. Rand Fishkin has a blog about SEO.

Thought Leadership 65

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65

Scoop.it

OCTOBER 26, 2021

A major marketing initiative takes time and money that you don’t have. As content marketing evolves, we can’t deny that we are witnessing a change. Storytelling has revolutionized how brands deliver their messages to their audiences on social media platforms like Instagram and Facebook. What is Video Marketing.

Video Marketing 73

Video Marketing Planning Top of Funnel Business 73

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. Book My Free SaaS Marketing Consultation. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Educate yourself.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

ClearVoice

JULY 24, 2023

And they all work together to distinguish your brand from competitors vying for the same digital space. Connective bonds are built in three areas: Brand Identity Audience Engagement Lead Generation Building Brand Identity Brand identity is essential to establishing an emotional relationship with your target audience.

Top of Funnel 52

Top of Funnel Content Digital Marketing Funnels Buyer Personas 52