Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

The Lead Agency

APRIL 13, 2023

B2B marketing collateral is a crucial tool in achieving this goal through enabling companies to build trust, nurture relationships, and guide prospects through the sales funnel. SiriusDecisions found that 67% of a buyer’s journey is completed digitally, emphasising the importance of accessible, engaging content.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

FunnelEnvy

OCTOBER 31, 2022

There’s a lot for marketers today to consider when it comes to tactics for bringing in new business, but your sales pipeline is what ultimately defines the success of all your funnels, marketing campaigns, and other efforts to add new clients and revenue consistently. Close Rate.

Sales Management 114

Sales Management B2B Sales Top of Funnel B2B Thought Leadership 114

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. Developing Your Buyer Personas.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Madison Logic

JULY 20, 2023

B2B buying is a team effort that marketers cannot afford to overlook. According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Directive Agency

APRIL 21, 2023

Directories, also known as review sites , are an important source of information for buyers. However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Join Society , our exclusive Slack community dedicated to marketers in the tech space.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. 77% of B2B buyers say their latest purchase was very difficult— Gartner . B2B Buyers’ Frustrations with the Customer Journey

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Choozle

JANUARY 25, 2022

Word-of-mouth marketing is free marketing, which will also save you costs on advertising. There are many ways that customers can find your product, thanks to your marketing channels. You can use this to reallocate your marketing budget. Attribution modeling can be a cost-saver in terms of your marketing budget.

Lead Ranking 85

Lead Ranking Top of Funnel Marketing Budget Touchpoints 85

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Enter multi-channel account-based marketing (ABM). We’ll supply examples in the next section.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

FunnelEnvy

OCTOBER 2, 2023

The internet triggered a revolution in most fields, and marketing is no exception. The ability to track people’s online behavior gave marketers critical new data and insights into consumer behavior. Capturing information via online forms added additional value—for example, email addresses.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Marketing Insider Group

JULY 29, 2020

When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin. Source: [link].

Lead Generation 146

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 146

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Marketing Analytics Tools 126

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 126

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID.

Work Management 118

Work Management Marketing Management Service Planning 118

Vision6

DECEMBER 17, 2023

Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. Marketing Qualified Lead (MQL) First up, we have Marketing Qualified Leads (MQLs).

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Martech

JANUARY 25, 2022

And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. How a CRM platform helps sales and marketing teams collaborate effectively. We’ll cover: The benefits of CRM.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

Madison Logic

JANUARY 18, 2023

Content marketing is the way we speak to our customers about our brand and our solutions. Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. These younger, digital-first buyers demand experiences that mirror their B2C journeys.

ABM 52

ABM Account Based Marketing Work Management Marketing Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Golden Spiral

APRIL 1, 2022

Think Beyond the Funnel. Funnel imagery permeates marketing. Fill the funnel with a lot of sales leads, then move on to ultimately reach a narrow, well-defined goal. It’s like catnip for sales and marketing teams. Sales may be sending more emails than marketers. But today’s process is in for a revamp.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Adobe Experience Cloud Blog

JULY 3, 2018

It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. Part of encouraging community growth is knowing the journey that your clients take across your website and other digital properties.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Paid Search Agency Best Practices 134

SnapApp

JANUARY 15, 2019

Demand generation marketers, in particular, have a patchwork of myths to work through. As explained in one of our of recent blog posts, 5 Skills Every Demand Generation Marketer Should Master , “Demand generation is the umbrella under which all other customer acquisition and early funnel efforts find their footing.”.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

SalesIntel

MAY 27, 2022

However, the ultimate goal of social selling is to increase the number of sales through the funnel of positive engagement by providing thoughtful content and injecting value into critical business subjects. Those are examples of social selling concepts. Digitally utilizing social channels means social selling will grow as well. .

Sales Management 52

Sales Management B2B Sales Top of Funnel B2B 52

SnapApp

AUGUST 16, 2018

Check out these examples of how interactive content can support your modern B2B sales process. Knowledge quizzes offer high level information about your business, industry, or relevant topic, in basic question and answer format. ( Check out this example from Blackbaud. Knowledge quizzes. See the quiz in action ).

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

SmartBug Media

APRIL 30, 2020

Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. Because ultimately, the sales and marketing teams need those reviews as social proof that your company is the solution provider that your prospects need.

Lead Generation 97

Lead Generation Work Management Paid Search Agency Marketing Management 97

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Allocadia

APRIL 5, 2019

On the Customer Success team here at Allocadia, we work day in and day out with hundreds of marketing operations practitioners at companies around the globe. It’s a critical role in an organization, and one that is increasingly being tasked with the challenge of proving Marketing’s value to the business. This is not by accident.

Planning 52

Planning Paid Search Agency Work Management Digital Marketing Funnels 52

6sense

NOVEMBER 3, 2021

Chief Market Officers are at an important moment in our evolution. We’ve shifted our mindset to focus on the big picture instead of all the activities involved in marketing. I told you about the three pillars of a successful Chief Market Officer: Understand the market. That statistic should make marketers cringe.

Forecasting 62

Forecasting Differentiation CMO Top of Funnel 62

SmartBug Media

DECEMBER 10, 2020

SaaS marketing is not for the faint of heart. If you’ve read anything I’ve written about SaaS, I’m probably sounding like a broken record, but SaaS marketing is challenging. In fact, there isn’t another type of marketing that’s similar. It really is built for SaaS marketers. or else (*cue dramatic music*).

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these. This makes intuitive sense.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Ledger Bennett

DECEMBER 30, 2020

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. Consumer journeys have changed, and B2B seller interactions have largely moved to remote or digital. Video is awesome. It’s engaging, emotive and mega-easy to consume.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

SnapApp

AUGUST 16, 2018

Check out these examples of how interactive content can support your modern B2B sales process. Knowledge quizzes offer high level information about your business, industry, or relevant topic, in basic question and answer format. ( Check out this example from Blackbaud. Knowledge quizzes. See the quiz in action ).

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52