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xiQ recognized as a cool vendor in technology marketing 2021 by Gartner

xiQ

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. For example, a report for a Chief Strategy Officer might indicate a dominant personality trait and advise sellers to make the point quickly and be bold and confident.

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xiQ Recognized as a Cool Vendor in Technology Marketing 2021 by Gartner

xiQ

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. For example, a report for a Chief Strategy Officer might indicate a dominant personality trait and advise sellers to make the point quickly and be bold and confident.

Gartner 62
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5 Thought Leadership Examples from Experts, Innovators, and Influencers You Might Want to Follow

Tomorrow People

Thought leadership can lead to more higher-quality leads: 47% of C-suite executive reported they shared their contact information based on reading thought leadership. In a moment, I'll share a few examples of sharp thinking that – for me – breaks through the clutter. Here are a few examples: 1.

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Content + Intent Data: Informing Content Based on Interest

Content4Demand

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Image credit: Blake Wisz on Unsplash.

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What could disrupt the future of generative AI?

Martech

GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of useful productivity. Surely not. That’s a big obstacle.

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Gartner: The Importance of Value, not just Benefits

The ROI Guy

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes.

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