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Tips For Picking the Best DXP 2022

TrustRadius Marketing

Delivering a great customer experience today also means managing your online presence. For a contact center or sales teams to achieve customer success you need to offer an amazing, omnichannel customer experience. Digital experience software allows you control over each new customer’s first time.

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The CMO’s guide to aligning martech and business strategy

Martech

Inefficient processes. Without alignment, marketing efforts might not fit or work well with other departments like sales or customer service, causing process inefficiencies. Work closely with other departments, especially sales, to ensure that martech supports broader business objectives. DXP utilization.

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Open-source customer data platforms: Can you unleash your data for less?

Martech

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. Let’s begin with customer data platforms. As this happens, expect the lines to blur between CDPs and other tools and platforms.

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2024 Predictions: Better customer experience is on the way

Martech

This added context gives customers, as well as marketers, more confidence for higher-priced sales. With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead. Business email address Subscribe Processing. Get MarTech! In your inbox.

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How to improve digital experience to grow revenue

Martech

Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal architecture that support these touchpoints. All of these processes should be as scalable as possible.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

Acquia is a software-as-a-service (SaaS) company co-founded by Dries Buytaert and Jay Batson to provide enterprise products, services, and technical support for the open-source web content management platform Drupal. I ended my time at IBM as the vice president and general manager of the Internet Applications Division.

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Why community could be the next big thing in marketing

Martech

A community dedicated to building diversity and inclusion , and precisely not aimed just at Sitecore customers but drawing on the whole eco-system of the digital experience platform’s employees and partners too. You need to be able to tie it to the impact for sales. ” Showing ROI is essential, she said.