Digital Experience Platform, Information and Training

Tips For Picking the Best DXP 2022

TrustRadius Marketing

MAY 12, 2022

You can customize their interactions with your site and give them a personable, human experience. The best digital experience platform out there is one that fits your needs. We talk about some important tips to help you pick the best digital experience platform for your customer-centric team.

Digital Experience Platform

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DXP Acquia to acquire DAM and PIM provider Widen

Martech

SEPTEMBER 8, 2021

Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. Read next: The Real Story on MarTech’s case for digital asset management.

Digital Experience Platform

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The CMO’s guide to aligning martech and business strategy

Martech

DECEMBER 14, 2023

When different tools in the martech stack don’t communicate or share data effectively, leading to silos of information. Click here to take the survey This involves navigating challenges such as ensuring team buy-in, training staff to use new tools effectively and keeping up with a sometimes wild pace of technological change.

Digital Experience Platform

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Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

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2022 Marketing Predictions: What Are the Experts Expecting?

Brandpoint

NOVEMBER 9, 2021

The prolonged outage of service for Facebook, Instagram and WhatsApp drove home to many business owners that those shouldn’t be the only platforms they rely on to reach customers. Whether you’re Microsoft or a one-person shop, you need to provide an exceptional, personalized experience.

Paid Content

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2024 Predictions: Better customer experience is on the way

Martech

DECEMBER 26, 2023

If you have AI helping, you’re going to be able to make sure that agent has the information right in front of them, served up in context, and they don’t need to go hunting around for it.” Brands serious about leveraging AI might train models to pre-screen content for brand compliance, using AI as a first line of defense.”

Marketing AI

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This week’s AI-powered martech releases

Martech

OCTOBER 12, 2023

The cost of building, training and operating AI is enormous. It offers levels of autonomous decision-making and personalized user experiences. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

JANUARY 29, 2020

Open marketing will be the only way to gather information and insights across all these channels. The challenge for marketers in 2020 will not be encouraging adoption, but rather creating a smooth, informal, and continuous customer experiences. We’re now even able to provide them information specific to their company.

Enterprise Management

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Getting help with customer experience transformation: Best of the MarTechBot

Martech

DECEMBER 18, 2023

I am trained with MarTech content. This objective viewpoint helps businesses gain a fresh perspective and make informed decisions. They can assist in defining the target customer experience, mapping customer journeys, and identifying key touchpoints for improvement. Here’s something somebody asked me!

eCommerce

eCommerce Marketing AI Best Practices Consulting

The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

JULY 20, 2023

Wistia added four AI-powered tools to its B2B video marketing platform. Wistia Fetch is a search tool trained on Wistia data to provide answers on video marketing and production questions. Yext ’s added AI Generated Review Response to its digital experience platform.

Marketing AI

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Does your organization need a digital asset management platform?

Martech

FEBRUARY 25, 2022

How do we currently manage the incoming and outgoing digital assets in our marketing systems today? In either case, without the proper skilled human resources in place, the platform can end up becoming an expensive reservoir of untapped data with unfulfilled potential to increase revenue and improve customer experiences with your brand.

Digital Asset Management

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

JULY 25, 2021

Training seminars. Attendees could attend in-person or online with the same access to the event platform and agendas, speaker information, and interact with each other. This is particularly helpful for business owners who want to share important information with their teams after attending the event. Trade shows.

Examples

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BIGLIST: 100+ Generative AI Tools For B2B Marketers

Top Rank Marketing

JULY 19, 2023

Google Contact Center AI @googlecloud Human-like AI-powered contact center experiences, with Virtual agent, powered by Dialogflow CX, agent assist, insights, and more. FullStory @fullstory AI-powered digital experience intelligence platform with proprietary autocapture technology.

Marketing AI

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Agile marketing: What it is and why marketers should care

Martech

MAY 10, 2023

Analysts – to collect campaign data, create actionable insights, and inform campaign strategy based on data and results. Tools like Google Analytics and Adobe Audience Manager help teams collect data, create actionable insights, and inform campaign strategy. Digital experience platforms (DXPs).

Planning

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Top 10 B2C Marketing Tactics to Use in B2B

SnapApp

AUGUST 9, 2017

Users can set their own fitness goals within the app, monitor their training progress, and compete with other users – and their connected Nike devices send data to the app as they move. . . Personalization” simply means delivering a more individualized marketing experience to your audience using the information you know about them. .

Tactics

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Optimizely Privacy: How Does Optimizely Handle Privacy?

Convert

FEBRUARY 8, 2022

In this article, we evaluate how Optimizely approaches privacy and what you need to know before choosing this digital experience platform. Optimizely tracks visits to a website and collects information about user behavior. Web address: Information about a web page’s location. Is Optimizely GDPR Compliant?

Privacy

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

JULY 31, 2019

Team members can get the information they need quickly, and can collaborate across functions and geographies to drive a campaign forward. . We currently sit at the intersection of Content Marketing Platform and Marketing Resource Management offerings. At its core, Percolate is the place where the entire marketing effort coalesces.

Enterprise Management

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. What is the experience like for users on these pages? Can they easily find the information they need? Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page?

Comparison

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

NOVEMBER 2, 2022

ADP Workforce Now equips users with the tools not just to track HR information, but to help manage a workforce and make data-driven decisions. And, the user can add the functionality as needed with tools and capabilities designed specifically to provide an engaging experience for business leaders, managers, and workers. ADP DATACLOUD.

Enterprise Management

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

NOVEMBER 2, 2022

ADP Workforce Now equips users with the tools not just to track HR information, but to help manage a workforce and make data-driven decisions. And, the user can add the functionality as needed with tools and capabilities designed specifically to provide an engaging experience for business leaders, managers, and workers. ADP DATACLOUD.

Enterprise Management

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

NOVEMBER 2, 2022

ADP Workforce Now equips users with the tools not just to track HR information, but to help manage a workforce and make data-driven decisions. And, the user can add the functionality as needed with tools and capabilities designed specifically to provide an engaging experience for business leaders, managers, and workers. ADP DATACLOUD.

Enterprise Management

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

NOVEMBER 2, 2022

ADP Workforce Now equips users with the tools not just to track HR information, but to help manage a workforce and make data-driven decisions. And, the user can add the functionality as needed with tools and capabilities designed specifically to provide an engaging experience for business leaders, managers, and workers. ADP DATACLOUD.

Enterprise Management

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B2B Marketing Zone

Tips For Picking the Best DXP 2022

DXP Acquia to acquire DAM and PIM provider Widen

Webinars

Trending Sources

The CMO’s guide to aligning martech and business strategy

Webinars

2022 Marketing Predictions: What Are the Experts Expecting?

2024 Predictions: Better customer experience is on the way

This week’s AI-powered martech releases

Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

Getting help with customer experience transformation: Best of the MarTechBot

The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Does your organization need a digital asset management platform?

Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

BIGLIST: 100+ Generative AI Tools For B2B Marketers

Agile marketing: What it is and why marketers should care

Top 10 B2C Marketing Tactics to Use in B2B

Optimizely Privacy: How Does Optimizely Handle Privacy?

Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

2022 BEST SOFTWARE LIST

2022 BEST SOFTWARE LIST FOR ENTERPRISE

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

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