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2011 B2B Marketing Trends

Webbiquity

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. That leaves only 20% of the market left to fight over. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

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Seven Ways to Use Social Media for Business

Webbiquity

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Yet physical events continued to gobble up an average of 20% of program spending.

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Is Social Media BS?

Webbiquity

You can send a small delegation to a trade show to evaluate the potential for a big booth next year. In a recent HubSpot survey, more than 40% of respondents said they had landed new customers or generated revenue from Twitter, LinkedIn, Facebook and/or a company blog. Social media is different, however. So what should you do?

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

product photos, diagrams, infographics, trade show pics etc.), Vanessa Newkirk shows how insights gained about your prospective customers and the search keywords they use from social media, SEO and SEM efforts can be applied across all of these online marketing activities to make each one more effective. Share this on Bebo.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Digg this Slashdot Reddit. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). You do not have flash or javascript support. Average (1 vote). All Comments.

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Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Whitepaper: Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. The AMD Virtual Experience Virtual Trade Show. Aspergers Syndrome has been a part of IT for as long as theres been IT. By Tracy Mayor.