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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

For those short on time and seeking a shorter list of tools to evaluate, below are nine tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. Several pricing options are available, most under $500 per month. Alterian SM2.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Pricing for Manticore VII, delivered on a SaaS platform, starts at about $24,000 per year. Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., any significant price point, non-commodity products). Share this on del.icio.us. Post this on Diigo. Tweet This!

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Fundamentals of Product Experimentation for Beginners

Convert

If you deny it, I’ll refer you to Blockbuster and Digg. Tests the entire product, including features, workflows, and even pricing models. Experiment with different pricing structures, trial lengths, or premium feature access to see what converts more accounts to paid plans. It’s full-stack experimentation on steroids.

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Social Media Marketing Strategies for 2010

Webbiquity

Buyers are most interested in price for items like a popular model of flat screen TV, common office supplies or today’s lunch; but they are seeking thought leadership when considering hardware, software or services to solve a vexing business problem. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

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Book Review: Social Media Marketing

Webbiquity

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). In chapter 3, Li notes importantly that “with social media, there’s no direct click to purchase.&# Social Events (e.g., Dana Larson | Expert Bits.

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Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

Online Marketing Institute

This tool is also priced right in the ball park for startups. They also provide the fast track method of allowing you to buy a number of points that you can use to “purchase&# a contact. Archives February 2011 (4) December 2010 (1) November 2010 (1) Get a free blog at WordPress.com Theme: Digg 3 Column by WP Designer.

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4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

Low-Involvement B2B Products and Services For low-cost products and services, or infrequently-purchased higher cost offerings, one frequently used method is offering discounts. social tagging site, sort of company-sponsored version of Digg. One intriguing concept is to build your own industry-specific Web 2.0