Webbiquity

DECEMBER 1, 2010

Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. But strangely, social media—one of the top priorities for increased spending next year—was viewed as “highly effective&# by only 16% of respondents, while 25% said it was “not effective.&# Share this on Bebo.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

APRIL 26, 2010

Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Jennifer Laycock previews a free eBook from Valeria Maltoni featuring thoughts on marketing strategy and tactics from 12 online pros including Beth Harte, Christina Kerley and Matt Dickman. A thought-provoking post on the true impact (smaller than you may think?)

Marketing Strategy 100

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Webbiquity

FEBRUARY 18, 2010

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. But it isn’t the only factor; what other items are considered, and how can you optimize these? Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Adwords 100

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Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. How to adapt to the evolving search landscape by iMedia Connection. Share this on Bebo.

Paid Content 100

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Webbiquity

JULY 26, 2010

SEM & SEO & PPC & CTR. How to Get Coverage in Blogs – Really , March 22, 2010. Social Media is Simpler Than You Think , March 29, 2010. 7 Reasons Every Business Needs to be on Twitter , February 10, 2010. Business Blogging. Optimization. Statistics. Share this on Bebo. Subscribe to the comments for this post? Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

MARCH 3, 2011

Jason Schubring suggests designing a site based on a five-layer pyramid model with content at the base, PPC at the top, and usability, SEO and social media sandwiched between. The Web Strategy Pyramid: A Well-balanced Web Strategy by Six Revisions. 5 Things That Websites Need in 2010! by Social Media Dudes. Share this on Bebo.

CMS Development 100

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Webbiquity

JANUARY 10, 2010

Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Share this on Mixx. Tweet This! Subscribe to the comments for this post?

SEO 100

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Webbiquity

JANUARY 17, 2011

Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. However, only about one out of five marketers in a recent MarketingSherpa survey said that PPC was helpful in generating offline sales, and even fewer believe it improves product reputation. Related Post. Share this on Bebo.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

B2B marketers on average spend a higher percentage of their online budget on SEO (33%) than their B2C counterparts (22%), but less on PPC advertising (28% vs. 43%) and social media marketing (10% comapred to 15%). He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 26, 2011

SEO vs. PPC stats, and the ROI of SEO. Search Marketing in a B2B World – PPC and SEO by SlideShare. SEO Raises Awareness and Reputation Better than PPC by MarketingSherpa Blog. Examples include the SEO Order of Operations (grab and include with the post?), Related Post. Share this on Bebo. Share this on del.icio.us.

SEO 100

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Webbiquity

AUGUST 26, 2010

10 Tips for Advertising on Facebook by PPC Hero. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Share this on Bebo. Share this on Mixx.

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