Writing on the Web

FEBRUARY 14, 2011

In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. On a blog, it’s easier to do since it’s a personal communication tool.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Webbiquity

JULY 21, 2010

Barbeques, campfires, hiking trips—each presents an opportunity to reach out to recipients with deals on food, apparel, cookery and other products your recipients already want. Ajay Goel is CEO of JangoMail, an email marketing company that helps businesses reach customers and prospects in a highly reliable and personalized way.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Writing on the Web

AUGUST 9, 2010

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. Your readers will be drawn into reading your words when they are logically presented to flow in a way that makes sense. Blog Content: Are you personal… or all business?

Tips 100

Tips Business Digg Marketing Proposals 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g., Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

NOVEMBER 18, 2010

Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. Be personal. The other reasons are because they are a group of talented smart people who love their work. I spoke to a group of 50 passionate people, all eager to learn what it takes to create engaging content for their customers. Be memorable.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Find out if the username or vanity URL you want is still available across dozens of social sites? Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

Writing on the Web

JULY 14, 2010

I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Blog Content: Are you personal… or all business? What is a good checklist before you publish on your blog? Tell me what you think. Here’s what happens, usually. What else needs to be on this list?

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 8, 2010

I know this from personal experience. Be broad and positive in your presentation of information. … I’m talking about mature in the sense of years, not personalities. Something’s wrong with the way marketers are trying to reach people over 65. Older brains are resilient. Blog this on Blogger.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

AUGUST 2, 2010

Business persuasion skills, whether for presentations in person or for web pages online, have always centered on problem solving using rationality and logic. Tell a story of one person. Here’s what I see as an important shift in online marketing tactics. They: Grab attention through outrageous headlines and images.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Marketing Insider Group

APRIL 28, 2011

My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago. Whether they are business objectives, personal goals, for therapy (it is for me) or just for fun. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. See mine here. Audience first.

Tips 100

Tips Blogger Business Digg 100

Writing on the Web

NOVEMBER 3, 2010

Because she does more than just “present information.” Blog Content: Are you personal… or all business? Second, she explains things in “Plain English” so that even the most non-technical can understand and overcome any fears of the technology. How do I know? Blog this on Blogger. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

OCTOBER 20, 2010

Knowing how the brain works will help you write better as well as help you with presentations to influence others. One evening as I was entering a restaurant in San Francisco, a homeless person stopped me. He tells the story of how he earned the equivalent of a $960/hour consulting fee from a homeless man…. Please HELP.&#.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Buzz Marketing for Technology

OCTOBER 6, 2010

And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” So if you haven’t opened your Facebook account personally or for your business yet – what are you waiting for – like it or not Facebook isn’t going away anytime soon! Email this to a friend? Tweet This!

Facebook 100

Facebook Social Networks BtoB Digg 100

Writing on the Web

SEPTEMBER 27, 2010

It describes their past, present and future in a way that leads inevitably to your solution. Blog Content: Are you personal… or all business? What is a world view and why is it so important? Your world view is a compelling interpretation of the challenges and opportunities that your buyers face. Blog this on Blogger. Tweet This!

Content Marketing 100

Content Marketing Digg Content Blogger 100

Webbiquity

FEBRUARY 10, 2010

To Give the Business a Personality. No matter how compellingly your site presents your value proposition, it’s still formal and impersonal. Again using the example of Zappos, CEO Tony Hsieh has been successful on Twitter by sharing his personality. Unlike a company website, Twitter is immediate, informal and personal.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

AUGUST 18, 2010

Then you head out for that presentation that you wish you’d had more time to prepare for. After the presentation, you have a ton of questions that now need to get answered before the end of the week…By the time you get home, you’re tired. Share this on Bebo. Subscribe to the comments for this post?

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

AUGUST 5, 2010

Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. On Facebook, show a little of your personality – the carbon-based life form behind the blog. Running low on inspiration? Muse taking a break? Share this on Bebo.

Business Blogging 100

Business Blogging Tips PageRank Business 100

B2B Marketing Savvy

JULY 27, 2009

Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users. Digg = Cocktail Party (What’s the latest topic, hottest new trends). World Tagged: Delicious, Digg, Facebook, Google Alerts, Joint Marketing, social media, social network, Twitter.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users. Digg = Cocktail Party (What’s the latest topic, hottest new trends). World Tagged: Delicious, Digg, Facebook, Google Alerts, Joint Marketing, social media, social network, Twitter.

Social Media 40

Social Media Digg PR Media 40

Buzz Marketing for Technology

JUNE 27, 2008

My presentation at the Enterprise 2.0 URL: Remember personal info? Markets, Technology & Musings. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 Conversation. UPDATE: Video of the keynote. Conference. View | Upload your own. Save to del.icio.us. Comments: Feeds.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Writing on the Web

JUNE 17, 2010

So I found this person, actually, a Wordpress Wizard found me, and she said she had a whiz-bang solution for anybody with a Wordpress site who needed to create a sales page without the hassles. Of course, I didn’t believe her, but I’m a fair person. You may not have access to such help. Completely free, of course.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Webbiquity

FEBRUARY 2, 2011

. “56% (of corporate bloggers) say that their blog has helped their company establish a positioning as a thought leader within the industry&# ; and offers 10 tips to maximize the impact of content marketing, from “personality is essential&# to tone is more important than perfection. Lead Nurturing by Find New Customers.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JANUARY 10, 2010

but in the end concedes that “Twitter is ripe for experimentation,&# and advises marketers to “be true to your brand personality and ethos and play with this (not so) new tool.&# Doug Kessler outlines his firm’s presentation on seven ways to use Twitter for b2b marketing. Share this on del.icio.us. Post this on Diigo.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

MARCH 29, 2010

With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Social Media Demystified.

Social Media 100

Social Media Media Social Networks Network Marketing 100

MLT Creative

JULY 20, 2011

Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience who can become advocates to help share your message. Bookmark phenomenal content on Delicious, StumbleUpon or Digg. Make personal and company recommendations on LinkedIn. Click to see VIDEO "Inbound State of Mind".

Ning 40

Ning Ad Building Brand Identity Branding 40

Webbiquity

FEBRUARY 16, 2011

Anthony Piwarun presents a detailed, step-by-step guide to optimizing various key areas of your LinkedIn profile (headline, summary, title) as well as other factors, shows what kind of results are achievable, and answers the question: is premium membership worth the cost? How to optimize your LinkedIn profile by Socialmedia.biz.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Adobe Experience Cloud Blog

JULY 15, 2010

DO take advantage of privacy settings to manage personal and business content separately. DO create a Facebook page for your business, especially if you aren’t comfortable with a personal profile. However, it’s fine to connect with those whom you do know but only in a professional capacity without a personal connection.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Buzz Marketing for Technology

JUNE 27, 2008

I have personally found that List view is a better and more productive way to navigate through the feeds. Presentations. ‘ and it immediately shows you the shortcuts. Use the List View. There are two ways in which you can view the feeds in Google Reader - Expanded view and List View. Use the Trends Feature. Blog Search.

Google 100

Google RSS Tips Product 100

Buzz Marketing for Technology

JUNE 27, 2008

Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. Theyd rather put together a bullet-point email presentation and a multiple choice test. The more relaxed a person is, the more receptive that person is to verbal information.

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

Webbiquity

APRIL 10, 2017

But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” 30: The 14 Best Personal Productivity Tools. #31: ” — PR Daily.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Comments Digg This. How to Be a Supremely Productive Person: A Chat With John Halamka. Solution Centers |. Newsletters |. Advice & Opinion.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

B2B Marketing Savvy

AUGUST 17, 2009

For those of us outside the boundaries of Silicon Valley (or Silicon Mountain or Silicon Triangles), the intrusion of social media is poised to add one more confusing layer to an already crowded business day of meetings, emails, conference calls, and power point presentations. Nothing wrong with a little “brand tuning” at the personal level.

RSS 40

RSS Digg Ideal Customer Profiles Paid Search Agency 40

Hubspot

JUNE 23, 2010

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. Digg - Digg is a social news website that allows members to submit and vote for articles. L Lifecasting - Lifecasting is a continual broadcast of events in a person's life through digital media.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

MARCH 10, 2009

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Digg 243 33,433,760 +51.2 8 Presentations SlideShare 1,100 1,008,754 +250.0% 7 Reputation Management Sites that help you establish your "personal brand" and can also drive traffic to your site or blog.

Social Media 20

Social Media PageRank Digg Wikipedia 20