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Webbiquity
DECEMBER 1, 2010
Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.
Webbiquity
MAY 10, 2010
The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website. The prospect’s information was automatically run through a spreadsheet, which was then reviewed by the company’s CFO. Share this on del.icio.us. Post this on Diigo.
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Webbiquity
DECEMBER 21, 2010
Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time. promote events, meet up at trade shows). If you build and nurture this network, these people will help amplify and validate your message. Share this on Bebo.
Webbiquity
FEBRUARY 10, 2010
Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Here are seven reasons every business needs to be on Twitter. Share this on del.icio.us.
Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Most sales people still don’t. Share this on del.icio.us.
Webbiquity
MARCH 29, 2010
With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Share this on del.icio.us.
Online Marketing Institute
NOVEMBER 1, 2010
Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. That now is the time to rethink the marketing mix and take some bigger risks when allocating marketing dollars online.
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