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Webbiquity
DECEMBER 1, 2010
Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.
Webbiquity
MAY 4, 2010
Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Helpful, though slightly out-of-date lists of blog directories and RSS sites can be found on the TopRank blog and Robin Good’s site. Publicize the blog through offline channels. Use Twitter. Post this on Diigo.
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Webbiquity
MARCH 9, 2010
As such, it’s not surprisingly that many of the entries on Slate’s top Facebook list are lifestyle brands. If you buy a new Audi, you might use Facebook to show it off to your friends, but if you’re part if a buying team that just acquired a new enterprise software system—eh, not so much so. Share this on del.icio.us.
Webbiquity
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
Online Marketing Institute
NOVEMBER 1, 2010
In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?" Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. The data set includes results from smaller firms as well.
Online Marketing Institute
DECEMBER 23, 2010
Engage the Community In the past, your customers may have had little interaction with each other, and the outside world could only see a list of customers on your website (if you put them there). Impressive client list. Proprietary patent pending technology.
WebMarketCentral
AUGUST 1, 2007
Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. Obviously, this tactic isn't available to start-up companies that haven't built a house list over time, and emailing to a rented list should always be done with great caution. in your booth.
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