Writing on the Web

OCTOBER 21, 2010

Health warnings on cigarette labels actually trigger smoking behaviors , they don’t deter any smoking at all, quite the contrary. And even though our decisions are filtered through all parts of the brain, including our thinking brain, we are heavily influenced by instincts and unconscious triggers. Share this on LinkedIn.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 1, 2010

Does your blog trigger emotional reactions ? Share this on LinkedIn. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing business blogging content marketing with blogs persuasion persuasion triggers. Are you writing with feeling? Blog this on Blogger.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

DECEMBER 7, 2010

What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. Share this on LinkedIn. A stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection. At some point, something was important enough because it was emotional.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

SEPTEMBER 28, 2010

Share this on LinkedIn. Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Writing Great Blog Content Writing for the Web beliefs blog content blog writing content marketing with blogs persuasion triggers why clients buy. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

APRIL 25, 2011

Our mirror neurons get triggered and we put ourselves into the story. Share this on LinkedIn. We’re hard wired that way. When you illustrate a concept with a story about real people, our brains light up. We become engaged. We start to care. We imagine something happening to us and how we’d feel and act. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

AUGUST 2, 2010

Use persuasion triggers. Share this on LinkedIn. When marketers write content, they appeal to the senses and the emotions. They: Grab attention through outrageous headlines and images. Appeal to basic human wants, desires. Tell a story of one person. Use emotional hot buttons. Motivate action with fear, scarcity, urgency.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

AUGUST 10, 2010

What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Share this on LinkedIn. Your blog writing can improve. But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

MARCH 7, 2011

Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence. Share this on LinkedIn. I don’t have to understand it, I just follow the blog SEO tips and I get better search engine results. I can tweak the title and the keywords before I publish. Blog this on Blogger. Share this on del.icio.us.

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

NOVEMBER 18, 2010

As most brains are very similar, certain motivations and persuasion triggers are always effective. Share this on LinkedIn. It should be ready as soon as I’m back home next week. In it, I stress the importance of knowing what makes your audience tick. Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

OCTOBER 24, 2010

Copywriters have been using subconscious emotional triggers for a long time now with success. Share this on LinkedIn. I believe that there is new useful information for marketers, and in some case, they are only reinforcing what marketers already know. Blog this on Blogger. Subscribe to the comments for this post? Email this via Gmail.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

OCTOBER 19, 2010

When something catches our attention, if we want to know more, and if it triggers one of our drives (acquire it, eat it, bond with it, use it to save time, energy or money or protect family) we will remember it so that we can take action on it. Share this on LinkedIn. Attention, emotional impact, and memory in action.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? Share this on LinkedIn. How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JANUARY 11, 2011

Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. Share this on LinkedIn. Most of them center on writing about how to solve a problem for your readers. The best way to gain attention and engage readers is through storytelling. A success story, especially in the face of difficulties.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 15, 2010

Persuasion triggers and emotional hot buttons. Share this on LinkedIn. This is where content creation prowess must do everything possible to provide a virtual pleasure experience using: Photos. Faces of people enjoying the offer. Stories of clients/cases/examples. Metaphors and analogies. Quotes and testimonials. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

NOVEMBER 16, 2010

It triggers neural networks to form, and as a result, the brain will be predisposed the next time it receives similar inputs. Share this on LinkedIn. Our gut reactions take 1/5th the time to process sensory input than our conscious cognitive brain takes to assimilate the same input. What does this mean to marketers? To business people?

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 13, 2010

Share this on LinkedIn. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing content marketing tips content marketing with blogs converting readers to clients neuromarketing persuasion persuasion triggers writing on the web. Blog this on Blogger. Email this via Gmail.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

AUGUST 12, 2010

Share this on LinkedIn. Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog writing content marketing with blogs persuasion triggers storytelling Writing for the Web. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

OCTOBER 13, 2010

And, we can’t be aware of the factors that precede our conscious awareness and trigger attention, unless doing brain scans. Share this on LinkedIn. We pretty much know when we’re paying attention, so you can ask readers about their experience with your marketing materials. However, attention fluctuates moment by moment.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JULY 7, 2010

There are a couple key persuasion triggers to remember when composing sales content: Social proof. Share this on LinkedIn. Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. Authenticity. Add this link to Box.net.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? An example would be a triggered email inviting someone to comment on a Facebook conversation if they mention your company name in Twitter. .

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Writing on the Web

JULY 15, 2010

Are they able to use triggers to get us to buy stuff? Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Customers rule. Will marketers be able to influence online buying decisions with subconscious persuasion powers? How is brain research influencing marketers? Add this link to Box.net.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

OCTOBER 18, 2010

Here these signals are loaded with emotional markers or tags, depending on which of the four drives they trigger. Share this on LinkedIn. The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. Blog this on Blogger. Subscribe to the comments for this post?

Content 100

Content Digg Tagging Marketing Proposals 100

Hubspot

OCTOBER 5, 2017

mutual friend on LinkedIn or both graduated from the same college). Has there been a trigger event? Kyle uses Digg to subscribe to company’s blogs that he thinks would make for good prospects. We should put ourselves in the prospect’s shoes as we’re reading these articles, searching for pain points or trigger events.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Webbiquity

JULY 18, 2012

And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale.

Facebook 100

Facebook Google Digg Privacy 100

Customer Experience Matrix

NOVEMBER 29, 2010

Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. See my original post for more details. form integration.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Writing on the Web

JUNE 13, 2011

Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Share this on LinkedIn. While women process messages with more emotions than men, both must be engaged emotionally for a message to be remembered and acted upon. Blog this on Blogger. Subscribe to the comments for this post?

Tips 100

Tips Digg Buyer Personas Content 100

Writing on the Web

OCTOBER 6, 2010

Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Share this on LinkedIn. While women process messages with more emotional than men, both must be engaged emotionally for a message to be remembered and acted upon. Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Content Buyer Personas Buzz 100

Webbiquity

FEBRUARY 21, 2011

290 Email Spam Trigger Words to Avoid by Mirna Bard. ** 5 Stars. Your emails can’t produce results if they never reach your recipients, and while there any many factors involved in deliverability, avoiding the use of “spam&# trigger words is one key way to help your messages reach the inbox rather than the junk folder.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Share this on LinkedIn. Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Blog this on Blogger. Subscribe to the comments for this post?

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

AUGUST 30, 2010

There are similar persuasion triggers , similar drives , similar emotional hot buttons. Share this on LinkedIn. The only thing that makes your readers similar may be their interest in the niche you are writing about, because you solve problems they have, because you share interests and passions with them. Blog this on Blogger.

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Writing on the Web

JUNE 16, 2011

You must get inside their heads by triggering unconscious desires and thoughts. But if your blog content doesn’t appeal to one of several persuasion triggers ( reciprocity , social proof , etc.) Stay tuned for the next post about persuasion triggers and getting your readers ready to do business with you!

Trigger Marketing 100

Trigger Marketing Digg Buzz Top of Funnel 100

Writing on the Web

JULY 15, 2011

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Share this on LinkedIn. Online persuasion works best when you appeal to both the logical and emotional centers in the brain.

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

SEPTEMBER 13, 2010

Here are ten key triggers that help influence readers to take action. Share this on LinkedIn. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion Pathway to Profits blog content blog marketing blog writing content marketing with blogs persuasion triggers web marketing Writing for the Web.

Tips 100

Tips Conversion Trigger Marketing Digg 100

Hubspot

JULY 29, 2018

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather professional contacts that you've met, heard speak, done business with, or know through another connection.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Writing on the Web

OCTOBER 5, 2010

The basic premise is that there are neurological triggers that marketers can use to further embed their brand, and the frightening dimension is that the targets don’t know they’re being targeted and manipulated. Share this on LinkedIn. Regardless of whether it works or not, there’s a fear that it could.

Advertisements 100

Advertisements Advertising Ethics Copywriting 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Cloud Marketing Triggering an Application Land Rush , October 13, 2010 As software and Internet companies boost revenues with cloud marketing , they’re effectively triggering a land rush of new and innovative applications that would not have been economically viable any other way. Linkedin (90). However, anyone that can open a.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

MAY 12, 2016

For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. Discover great web content curated by Digg. Here are a few of the top slash commands from Digg CEO Gary Liu : /digg: Gives you a cool, fresh link. digg nytimes.com”).

Digg 28

Digg Best Practices Click Rate Curation 28