Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

DECEMBER 30, 2011

Avatar - An avatar is an image or username that represents a person online within forums and social networks. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

The competitiveness of firms will reflect the way their businesses receive and process information to create intelligence." In the period ahead of us, more important than advances in computer design will be the advances we can make in our understanding of human information processing - of thinking, problem solving, and decision making."

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. I started experimenting with social bookmarking sites like Digg, del.icio.us

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Hubspot

JUNE 23, 2010

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

JANUARY 23, 2009

Targeting high KEI phrases with adequate search volume gives you the best chance to rank quickly on particular terms by going where others aren't competing. Target one main keyphrase per page, keeping in mind the page should also rank well for variations of that phrase. Buzz , Digg and Photo.net. "A Very Sun Tzu."

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. I'd rank the goals of blogging – or any communication – thusly, in order of priority.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

NOVEMBER 7, 2010

You will be navigating your prospects through this sea of content by leading them to the most relevant important information. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Using social media to acquire customers is like using email to acquire customers.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JANUARY 10, 2010

This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. Is the Next PSP a PlayStation Phone?

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

JULY 29, 2018

Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Digg - Digg is a social news website that allows members to submit and vote for articles.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media? How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

OCTOBER 27, 2010

If your internal groups “bicker&# and “jockey&# as described above, it may require a senior executive to exert control over the process. But “control&# is tricky in the social media world. The top five social media platforms being utilized by B2B tech marketers according to the report are, in order: • Blogs.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. The end of human social skills? It scored 8.6.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. Email Behavior Have you added links to your social outposts in your emails? Rapleaf is better for larger companies.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Online Marketing Institute

MARCH 24, 2011

Instead of just getting subscribers, I’m getting more inquiries and leads for what I sell.&# Since the blog has a lot of search engine juice (it has a lot of inbound links), we now use it aggressively to transfer rank to the most important pages on our main site.&# Am I willing to allocate the necessary resources? .

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Webbiquity

JANUARY 31, 2011

And that leads to questions, like: What are the best ways to attract more (relevant) followers? …When benefits are difficult to quantify, the best way to explain the value is through a story.&#. 26 Twitter Tips for Enhancing Your Tweets by Social Media Examiner. ** 5 Stars. So why keep trying to do it?…When

Twitter 100

Twitter Tools Tips Best Practices 100

Online Marketing Institute

NOVEMBER 2, 2010

That doesn’t mean social media doesn’t have a place in the B2B world, though. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Her example was the PayPal Developer platform.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Paid Content 100

Paid Content Social Media Statistics Research 100

Buzz Marketing for Technology

JUNE 27, 2008

Process Improvement. leading thinkers. Digg this Slashdot Reddit. Managing the RFP Process. networking. social networking. 100,000 retail value. Innovation. Project Management. Enterprise. Requirements. Consumer IT. Risk Management. Knowledge Management. Compliance. Business Continuity.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. But that’s content for another blog post.

Ning 40

Ning Paid Content Facebook Sales Management 40

seo.co

DECEMBER 8, 2020

SEO is simply the process of setting up and optimizing your site so that it’s easily found (and favored) by search engines like Google, Yahoo and Bing. Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. SEO, or search engine optimization, is important to every business.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Online Marketing Institute

JANUARY 4, 2011

Use other social channels for distribution, but focus on your site I don’t do too much to nurture followings in external networks, I simply feed content into Twitter, Facebook, LinkedIn, etc. I’ve been implementing a version of #3 for a while now, but you gave me a new process to consider. #5 What did I learn?

Tactics 40

Tactics PR Buzz Planning 40

Webbiquity

FEBRUARY 14, 2011

mass adoption of social media, but no clear way to measure ROI from it) in this predictive post. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. Was he prescient or just playing it safe? You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? While 28% of U.S.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. Have fun with the process and enjoy every minute as your grow your audience and build your business.”

Resources 100

Resources Tips Blogger Social Media 100

Online Marketing Institute

APRIL 11, 2011

But hiring a social media consultant may not be as straightforward as hiring other types of professional service providers, such as a web designer or an accountant. For one, you may not be clear on the value or immediate impact of social media relative to other marketing channels. Social Media Lists. Social Network Lists.

Social Media 40

Social Media Media Advertising Agencies Mobile Advertising 40

Single Grain

OCTOBER 1, 2020

We’re going to take you step by step through the blog post audit process that we use to maximize success on our own content. The process can be long and a little tedious, but stick with us: We promise it’s worth it! than text: The proof: Infographics are shared 3x more than any other content on social media. Content Quality.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111

Online Marketing Institute

DECEMBER 13, 2010

Blogs form the basis for the formation of interest graphs , which, for all intents and purposes, represent the next stage of social networking. When you add a dash of perspective to it, we realize the value of a blogging platform. BrianSolis.com is among the worlds leading business and marketing online resources.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

So called social media marketers are lured by the instant spread of their business using social networks and hence they ignore the basics! link] Allen – Personalbrander Social Media Marketing has become one of the essential marketing channel to business of any kind! link] Bill Graham Great post and I agree with you.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159