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Tips to Make Your Email Marketing Messages Matter This Summer

Webbiquity

Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect. Post on Google Buzz. If possible, emphasize events recipients can go to. They want to get out of the house or office anyway. Share this on Bebo. Share this on Mixx.

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2011 B2B Marketing Trends

Webbiquity

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Post on Google Buzz. Again, you can download the free executive summary or purchase the full report to get all the details. Share this on Bebo.

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The One Effective Use of Facebook for B2B Marketing

Webbiquity

It’s now the second most-visited site on the web , behind only Google. Tags: Facebook Social Media Marketing b2b marketing b2b social media b2b success with Facebook brands on Facebook Google HubSpot LinkedIn Mark Schaefer Resco TechCrunch. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share this on Mixx.

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Four Ways to Measure Social Media Marketing Results

Webbiquity

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Post on Google Buzz.

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. Google’s image search can drive a surprising amount of traffic. Publicize the blog through offline channels. Use Twitter.

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Three Words That Should Never Be Used With Social Media

Webbiquity

But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices. Post on Google Buzz. Marketers who focus on relationship building and interaction rather than broadcasting and promotion will achieve the greatest returns.

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Seven Ways to Use Social Media for Business

Webbiquity

promote events, meet up at trade shows). Post on Google Buzz. Social media provides a more direct path to identifying and building relationships with a variety of voices in your market: analysts, journalists, customers, bloggers and other key influencers. Facilitate offline connections (e.g., Share this on Bebo.