Tips for trade show exhibitors
JUNE 3, 2013
Beloved by sales departments the world over, trade shows are an excellent platform for marketing your business. From exhibition signage design to simple deal-making tips, read on to learn six immutable tips for successfully exhibiting at a trade show. 1. Don’t be too ‘salesy’. While trade shows are undoubtedly about sales, they rarely reward a hard sell mentality.
10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
MARCH 12, 2014
In my previous post about making the most of your tradeshow dollars, I discussed proper components of press releases, using paid search to attract online searchers, writing multiple blog posts, and hosting pre-show breakfasts to showcase industry knowledge. If a list isn’t available, a quick Google search may show you which media outlets are attending or writing about the show. If you’re giving away free products, be sure to let everyone know in the Advance Show Guides distributed to attendees to help drive more traffic to your booth. Best of all?
Seven Expert Google Analytics Guides
FEBRUARY 18, 2015
Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers. Blogging: for any new business blog, traffic typically starts out modest but grows over time.
10 Google+ Power Tips for B2B Social Media
Social Media B2B
OCTOBER 17, 2012
Early adopters flocked to Google+ when it was launched last year because that is what they do. Another social network was not what they needed, but it is part of Google and worth checking out. In the past year Google+ has shown to have an effect on search results, because Google is always trying to improve their search results. also have a copy to give away. Circles. 1.
Business Conferences Not to Miss in 2014
SEPTEMBER 20, 2013
Whether you’re networking, or putting your biz out there in a trade show booth, getting a head start is ideal. What you learn about at SMX : Blogging, social media advertising, Facebook, Google+, Twitter, and social community management and social tools. As the VerticalResponse business conference planning guru, I work months in advance. Drea mforce. November 18-21, 2013.
How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s).
Getting the Most Out of Trade Shows
JULY 7, 2009
Participating in trade shows and conferences is an important—if sometimes overrated—component of an effective marketing strategy. I say “overrated” because many firms get enthused by how many contacts they make while failing to really evaluate the results (which are often meager). Nevertheless, done right, trade show participation can yield results worthy of its significant cost.
Tom Pisello: The ROI Guy: The End of Marketing as We Know It.
SEPTEMBER 17, 2010
Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3
How to Tame Panda and Penguin with WPO
APRIL 17, 2013
Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. WPO is fundamentally friendly to Google’s zoological algorithm collection, because it’s entirely “white hat.” Set up Google+ authorship. You can set up Google+ authorship on single and multi-author blogs, and establish authority and validity with Google.
2011 B2B Marketing Outlook, According to Google
JANUARY 20, 2011
Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. Least surprising result (it is Google, after all): Search Marketing (SEM and SEO) was ranked the most effective channel for generating new leads. You can access a complete copy of the report here (no registration required).
How To Analyze and Grow Website Visits
OCTOBER 4, 2013
If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up. The short answer?
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) years.
13 Events You Should Attend In 2013
It's All About Revenue
DECEMBER 18, 2012
The NMX Conference and Trade Show bring together Bloggers, Podcasters, Web TV & Video Creators, and Social Business Pros. GAUGE (Google Analytics Users Great Event). Given the extensive Google Analytics user base, this unique user event offers the opportunity to engage with a variety of attendees across a broad spectrum of verticals and operations. Las Vegas, NV.
What Is The Future Of Content Marketing?
B2B Marketing Insider
SEPTEMBER 17, 2013
The attendance of the show. We are no longer the folks who blow up balloons at trade shows. And while advertising campaigns and trade shows will continue to be a big part of what we do. Google’s “Zero Moment Of Truth research showed that the number of sources we look for in making a purchase has doubled (2011 vs. 2010).
Need Google Plus and Twitter content? Go old school | SEO Copywriting
Content Marketing Today
MARCH 11, 2012
Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that’s all but ignored now. These tips were typically turned into a softcover booklet (like “101 Pet Care Tips.” Or “50 Ways to Stage Your Home,”) that sold at trade shows, given away as prospect “leave-behinds,” or marketed as a free gift. The “tips” booklet.
B2B Marketers Hold Off on Killing Traditional Media
The Effective Marketer
OCTOBER 22, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketers Hold Off on Killing Traditional Media And so from the looks of it, according to the latest chart from MarketingSherpa, traditional marketing venues such as trade shows and advertising are still in play today and will be for the next year.
How to Optimize Events with Social Media [Infographic]
FEBRUARY 4, 2015
Find event pages on Facebook or Google Plus and join in conversations. It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits. Be sure to post new content regularly ramping up to the event date, and mention your partners and other influencers who may be attending the show. Guest post by Dave Landry.
5 Common Marketing Challenges Agencies (and Companies) Face
MARCH 1, 2016
Next, show them the ROI they can expect from each campaign. Try these tips: When it comes to trade shows and events, every vertical has THE show to be at. This tactic is a lot easier now with Google and social media. Marketing is hard. When you’re faced with a limited budget or a tough marketplace, your job becomes even harder. Right! Let’s get started! False.
More Free Marketing Training
The Effective Marketer
SEPTEMBER 23, 2009
That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. sure do, especially when it comes to marketing.
How to Optimize for “Direct” Website Traffic
AUGUST 22, 2012
One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Be active in industry groups, trade shows, conferences and local events where you can meet people in real life. Vendors. Investors.
B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences
B2B Lead Generation Blog
MARCH 6, 2006
Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0
5 reasons you should be in social media, even if the boss says “no”
grow - Practical Marketing Solutions
MARCH 4, 2013
What percent of your business starts with a search on Google? The Trade Show Dilemma. Have you ever had to sit at a booth during a boring industry trade show? I did, and I hated every minute of it. Having those social sharing buttons on your website is the new trade show. Boss driving you crazy? Social impact on search. Facebook is the Internet.
How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging
JUNE 16, 2015
Shortly after its launch, my colleague Mike Pickowicz wrote a great post calling Google’s callout extension a “ no-brainer ” for most advertisers. Trade Shows Messaging. It’s a common practice to bid for specific keywords around major industry trade shows that advertisers are attending, however, this tends to create lackluster results. Final Thoughts.
Content is the new currency—and your invitation to the dance.
AUGUST 24, 2015
They went to trade shows and gave away trinkets in exchange for business cards. They’re talking to Google in the comfort of their offices, homes, and mobile devices. In fact, a recent Contently survey revealed that 73 percent of companies are developing content to increase their branding and awareness while 45 percent had a goal of increasing their thought leadership positions.
Client Newsletters: Do They Belong in Your B2B Marketing Mix?
FEBRUARY 11, 2016
Use a content discovery tool like BuzzSumo or search for specific terms on LinkedIn, Google, and your favorite industry blogs to curate a great list of content for your audience to enjoy. If you just want to share that you’ll be at a specific trade show or you’re hosting a community happy hour, these updates would be best in the sidebar of the newsletter. Final Thoughts.
Good Reads for B2B Marketing - Protect Your Online Reputation
MAY 9, 2013
Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Online content in the sales and marketing industries is dynamic and constantly changing.
How We Learn – One Size Doesn’t Fit All
NOVEMBER 5, 2015
Not to mention, the rules of engagement change constantly (CAN-SPAM, new Google algorithms) and success is measured by impact on the business versus vanity metrics like clicks and opens. So, let your employees learn, help them learn and provide a variety of options for their learning—a once a year trade show won’t cut it to keep the best employees engaged. It never ends either.
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” These tactics, which help build trust and credibility and thus increase sales over time, include website, trade show promotions, PR, and e-newsletters. Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. STRATEGIC CONTENT MARKETING. DATA-DRIVEN ROI.
Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do
NOVEMBER 23, 2015
And yes, Google notices.) This is not news and is a testament to the tenacious persistence of that very old-school channel that is the trade show or conference. (As noted in 2016 B2B Content Marketing Trends—North America from Content Marketing Institute/MarketingProfs, a full 75 percent of marketers rate in-person events as the most effective marketing tactic.).
Feeding Sales Is a Process, Not a Project.
OCTOBER 8, 2015
They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. In the middle, you staff and execute the show, collect business cards, and set up meetings. Congratulations!
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
Despite the brand lift from buyer engagement and the plans to increase spending on social media marketing noted above, only about 10% of B2B marketers say they are able to quantitatively show the impact of social media on the business. Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. Lead generation is still a challenge.
B2B Marketing: Know the Trends, Pick the Right Strategy
Great B2B Marketing
FEBRUARY 28, 2014
And in some markets, vigorous participation in trade shows and conferences remains an important tactic to maintain brand awareness in your market. While Google changes its search algorithm hundreds of times per year with Panda, Hummingbird, and Penguin rollouts, the overall trends place greater value on better-written, more relevant copy.
10 Signs Your CEO Has an Outdated View of Marketing
AUGUST 25, 2015
The vanity release serves no purpose whatsoever except to generate a Google Alert for a very small group of people who happen to have gone to the trouble to set up an alert for your company -- usually, the CEO and a few of your employees, investors, and competitors. How can you show the CEO that most press releases, especially vanity releases, are not worth it? Then track your stats.
Top 10 Marketing Techniques for Professional Services
DECEMBER 1, 2014
In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Major offline examples include trade shows, networking and in-person speaking engagements. Our research shows that firms with in-house Visible Experts experience a variety of important benefits.
7 Offline Marketing Strategies that Support Your Online Brand
MARCH 25, 2015
If possible, include a URL or a QR code in the print advertisement to send visitors to the landing page, which will help you track these campaigns better. 7) Associations and Trade Shows Consider attending trade shows where you can network with other industry leaders and prospective buyers. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
Who Is Responsible For Demand Generation? Marketing or Sales
B2B Marketing Insider
NOVEMBER 25, 2013
We are more than the people blowing up balloons at trade shows. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Marketing exists to drive business outcomes. And more than a bunch of creatives figuring out what color our logo should be. Effective Marketing drives demand. neither!
7 Quick Ways to Curate Industry Content for Your Blog
MAY 13, 2014
Click “Add” to add feed to your curated dashboard. 2) Follow Trade Show Blogs. Trade show blogs are some of the best places to find content, because they give good signals as to what''s changing in your industry and what trends you should keep reading more about. With that goal in mind, here are several quick ways to curate content for your industry blog.
4 Winning Tactics to Put in Your Marketing Plan
B2B Marketing Traction
JANUARY 3, 2014
Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. When news coverage of Pope Benedict XVI showed his final tweet as he was leaving for Castle Gandolfo, I felt Twitter reached a tipping point ( it very well could have been much earlier ). Create your Google+ Company Page. Plus, it’s Google! Happy New Year! Substance is king.
The $1,000 SMB Marketing Challenge: How Would You Spend It?
JUNE 28, 2013
If you have a trade show coming up, you’ll want to spend some of your money on marketing collateral and promotional items for the event. You can opt for pay-per-click ads on Google and other search engines, or pay for banner ads on niche sites. Internet Marketing Business Google Internet marketing MailChimp Search engine optimization Web search engine Blog Posts.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? 48% of the Fortune Global 100 are on Google+. Relevanza ). 2. Wrong.
6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
FEBRUARY 24, 2015
Trade Show Appointments. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. Google Product Listings. Generate Leads for Exports.
A report from the epicenter of content marketing conferences
grow - Practical Marketing Solutions
SEPTEMBER 22, 2014
Compare this to Spacey who joked about the cookies on the trade show floor and prepared enough to poke fun at the previous year’s speaker William Shatner. The software explosion I spent a significant amount of time on the trade show floor talking to the many vendors trying to capture a piece of this content marketing space. Know your audience. This is a problem.