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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads.

Tips for trade show exhibitors

Integrated B2B

Beloved by sales departments the world over, trade shows are an excellent platform for marketing your business. From exhibition signage design to simple deal-making tips, read on to learn six immutable tips for successfully exhibiting at a trade show. While trade shows are undoubtedly about sales, they rarely reward a hard sell mentality. Not so.

10 (+1) Tips to Maximizing Your Trade Show ROI, Part II


In my previous post about making the most of your tradeshow dollars, I discussed proper components of press releases, using paid search to attract online searchers, writing multiple blog posts, and hosting pre-show breakfasts to showcase industry knowledge. If a list isn’t available, a quick Google search may show you which media outlets are attending or writing about the show. If you’re giving away free products, be sure to let everyone know in the Advance Show Guides distributed to attendees to help drive more traffic to your booth. Best of all?

Seven Expert Google Analytics Guides


Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3

Getting the Most Out of Trade Shows


Participating in trade shows and conferences is an important—if sometimes overrated—component of an effective marketing strategy. It’s also true that many trade shows have diminished in value in recent years as attendance has declined and fewer client decision makers are coming. Here are a few tips for maximizing your investment in trade shows: Define your purpose.

How to Use Social Media for Event Marketing [Infographic]


Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s).

2011 B2B Marketing Outlook, According to Google

The Point

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. Least surprising result (it is Google, after all): Search Marketing (SEM and SEO) was ranked the most effective channel for generating new leads. You can access a complete copy of the report here (no registration required).

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How to Tame Panda and Penguin with WPO


Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. WPO is fundamentally friendly to Google’s zoological algorithm collection, because it’s entirely “white hat.” Set up Google+ authorship. You can set up Google+ authorship on single and multi-author blogs, and establish authority and validity with Google.

How To Analyze and Grow Website Visits


If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up. The short answer?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) years.

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Need Google Plus and Twitter content? Go old school | SEO Copywriting

Content Marketing Today

Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that’s all but ignored now. Or “50 Ways to Stage Your Home,”) that sold at trade shows, given away as prospect “leave-behinds,” or marketed as a free gift. The “tips” booklet. These tips were typically turned into a softcover booklet (like “101 Pet Care Tips.”

What Is The Future Of Content Marketing?

B2B Marketing Insider

The attendance of the show. We are no longer the folks who blow up balloons at trade shows. And while advertising campaigns and trade shows will continue to be a big part of what we do. Google’s “Zero Moment Of Truth research showed that the number of sources we look for in making a purchase has doubled (2011 vs. 2010).

13 Events You Should Attend In 2013

It's All About Revenue

The NMX Conference and Trade Show bring together Bloggers, Podcasters, Web TV & Video Creators, and Social Business Pros. GAUGE (Google Analytics Users Great Event). Given the extensive Google Analytics user base, this unique user event offers the opportunity to engage with a variety of attendees across a broad spectrum of verticals and operations. Las Vegas, NV.

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B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketers Hold Off on Killing Traditional Media And so from the looks of it, according to the latest chart from MarketingSherpa, traditional marketing venues such as trade shows and advertising are still in play today and will be for the next year.

How to Optimize Events with Social Media [Infographic]


Find event pages on Facebook or Google Plus and join in conversations. It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits. Be sure to post new content regularly ramping up to the event date, and mention your partners and other influencers who may be attending the show. Guest post by Dave Landry.

5 reasons you should be in social media, even if the boss says “no”

grow - Practical Marketing Solutions

What percent of your business starts with a search on Google? The Trade Show Dilemma. Have you ever had to sit at a booth during a boring industry trade show? Having those social sharing buttons on your website is the new trade show. Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? Social proof.

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How to Optimize for “Direct” Website Traffic


One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Be active in industry groups, trade shows, conferences and local events where you can meet people in real life. Vendors. Investors.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. When news coverage of Pope Benedict XVI showed his final tweet as he was leaving for Castle Gandolfo, I felt Twitter reached a tipping point ( it very well could have been much earlier ). Create your Google+ Company Page. Plus, it’s Google! How can you not create a Google+ page?

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CMO's Organizational Readiness Indicators for Multi-Touch Attribution


Display (Google Display Network, Adroll, etc.). Trade shows / conferences. It reveals the standard for improvement, and it also shows historic “wins” that inform the optimization process. -- -- -- -- -- --. Are you doing direct mailers, conferences, trade shows, industry events, or field marketing? You want to accurately connect marketing to revenue.

How We Learn – One Size Doesn’t Fit All


Not to mention, the rules of engagement change constantly (CAN-SPAM, new Google algorithms) and success is measured by impact on the business versus vanity metrics like clicks and opens. So, let your employees learn, help them learn and provide a variety of options for their learning—a once a year trade show won’t cut it to keep the best employees engaged. It never ends either.

More Free Marketing Training

The Effective Marketer

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. I sure do, especially when it comes to marketing.

B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

B2B 2

10 Signs Your CEO Has an Outdated View of Marketing


The vanity release serves no purpose whatsoever except to generate a Google Alert for a very small group of people who happen to have gone to the trouble to set up an alert for your company -- usually, the CEO and a few of your employees, investors, and competitors. How can you show the CEO that most press releases, especially vanity releases, are not worth it? Then track your stats.

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6 Strategies to Make Your A/E/C Industry Conference Experience "Social"


" And while today's technology has led to some great alternative options like webinars and even completely virtual trade shows , traditional conferences continue to be a favored strategy for A/E/C firms looking to generate leads and grow their business. Plus, adding photos to your company’s Google+ page will help boost your search rankings. Blog it. Wrong!

How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging

KoMarketing Associates

Shortly after its launch, my colleague Mike Pickowicz wrote a great post calling Google’s callout extension a “ no-brainer ” for most advertisers. Trade Shows Messaging. It’s a common practice to bid for specific keywords around major industry trade shows that advertisers are attending, however, this tends to create lackluster results. Final Thoughts.

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33 Thought-Provoking B2B Social Media and Marketing Stats


Despite the brand lift from buyer engagement and the plans to increase spending on social media marketing noted above, only about 10% of B2B marketers say they are able to quantitatively show the impact of social media on the business. Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. Lead generation is still a challenge.

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7 Quick Ways to Curate Industry Content for Your Blog


2) Follow Trade Show Blogs. Trade show blogs are some of the best places to find content, because they give good signals as to what''s changing in your industry and what trends you should keep reading more about. 4) Set Up Google Alerts. With that goal in mind, here are several quick ways to curate content for your industry blog. 1) Use Reader Services. Blogging

Content is the new currency—and your invitation to the dance.

Sales Engine

They went to trade shows and gave away trinkets in exchange for business cards. They’re talking to Google in the comfort of their offices, homes, and mobile devices. In fact, a recent Contently survey revealed that 73 percent of companies are developing content to increase their branding and awareness while 45 percent had a goal of increasing their thought leadership positions.

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Customer Feedback Fundamentals: What Do Your Customers Really Think?


You can reuse those same surveys or create new ones to gather feedback at trade shows and in-person events. It’s best to hire an impartial expert to run the show. You may do these via phone or at events like trade shows and conferences. In my past job, I helped set up roundtable discussions for a few trade shows. You may wish to use Outlook or Google calendaring, or even a tool such as Evite. What do your customers think of your business? No, really – do you know? Have you asked? Have you even talked to them recently – or ever?

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? 48% of the Fortune Global 100 are on Google+. Relevanza ). Forbes ).

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

Use a content discovery tool like BuzzSumo or search for specific terms on LinkedIn, Google, and your favorite industry blogs to curate a great list of content for your audience to enjoy. If you just want to share that you’ll be at a specific trade show or you’re hosting a community happy hour, these updates would be best in the sidebar of the newsletter. Final Thoughts.

5 Common Marketing Challenges Agencies (and Companies) Face


Next, show them the ROI they can expect from each campaign. Try these tips: When it comes to trade shows and events, every vertical has THE show to be at. This tactic is a lot easier now with Google and social media. Marketing is hard. When you’re faced with a limited budget or a tough marketplace, your job becomes even harder. Right! Let’s get started! False.

An SEO’s Guide to Bottom-of-Funnel Keywords


In this stage, they are examining your website and your competitors’ websites; reading third party reviews, talking to peers, and perhaps visiting your booth at a trade show. As your prospects move through the Evaluation phase they usually become ready to make a decision (although this is where the dreaded specter of “no decision” can show up). Not likely. Modifiers. Buy +.

Good Reads for B2B Marketing - Protect Your Online Reputation


Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Online content in the sales and marketing industries is dynamic and constantly changing.

B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

And in some markets, vigorous participation in trade shows and conferences remains an important tactic to maintain brand awareness in your market. While Google changes its search algorithm hundreds of times per year with Panda, Hummingbird, and Penguin rollouts, the overall trends place greater value on better-written, more relevant copy.

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Top 10 Marketing Techniques for Professional Services

Hinge Marketing

In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Major offline examples include trade shows, networking and in-person speaking engagements. Our research shows that firms with in-house Visible Experts experience a variety of important benefits.