Biznology

JANUARY 1, 2014

They call me in, asking me why their digital marketing isn’t working and all-too-often one of the problems is lack of differentiation. It’s not even simply that their products are not differentiated, but often I find that they don’t even know what differentiation really is.

Differentiation 80

Differentiation Internet Marketing Segmentation Newsletter 80

Biznology

JULY 5, 2011

If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. Does the Internet allow more differentiation? Read on.

Differentiation 80

Differentiation Internet Marketing Advertisements Advertising 80

Biznology

MAY 2, 2012

While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location. Let me explain. Or on selection either.

Differentiation 80

Differentiation Work Management Marketing Management Wikipedia 80

Biznology

APRIL 1, 2013

Your newsletter, your website, your social media presence, and many other marketing tactics now make sense for any type of business, and with that, your brand matters more than ever before. How do you differentiate when being the one down the street no longer matters?

Brand Identity 80

Brand Identity Branding Paid Search Agency Trade Show 80

Biznology

MAY 1, 2013

Can companies use privacy as a differentiator? Internet Marketing Monthly Newsletter European Union Free market Google Government Privacy Privacy policy Security' .” Might companies compete on how they handle your information? Might companies pay consumers for the value of the data that they are parting with?

Privacy Policies 80

Privacy Policies Privacy Google Transparency 80

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. And while you’re at it, sign up for the onDemand CMO email newsletter for more great tips! 1-800 Flowers topped the list with a 52.5%

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Biznology

OCTOBER 1, 2015

Forgetting our differentiation. For each one, we need to know how our offering’s unique differentiation speaks to that persona. One way to limit the number of personas is to be ruthless about recognizing that we aren’t differentiated for every kind of customer. Letting personas go stale.

Clickthrough 80

Clickthrough Differentiation CMO Paid Search Agency 80