SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. Then we will draw up a list of critical features for your next tool. Agenda tools.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. SummitSync was launched just under four years ago with the premise that, in the B2B world, going to trade shows and conferences is a valuable way to meet people face to face. “We

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Biznology

JULY 26, 2017

In terms of background, Enli is a Portland-based company with a population health management platform for health systems. Increasingly, insurance payers are moving away from fee-for-service payments, toward a “value-based” reimbursement model, where doctors are paid on successful patient outcomes. Fascinating stuff.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Excel Template for vendor comparison: you can download and use my template as a starting point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Most have to find new ways to market, sell, package, price, and deliver their services and products. Is it differentiated and memorable? Clients are withholding payment or asking for new terms.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

ViewPoint

JUNE 6, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Live webinars have been a staple marketing tactic for B2B since the decline in trade show marketing.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Or do we need to show a verifiable ROI?

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Lead Liaison

NOVEMBER 17, 2022

Her expertise in virtual platform strategy and the monetization of virtual events is well sought after in the industry. Virtual event platform features like chat options, live Q&A, and upvoting questions are helpful for this purpose. Its cloud-based platform will host your files and enable your access from anywhere.

Lead Liaison 71

Lead Liaison Marketing Automation Services Lead Ranking Work Management 71

Hinge Marketing

JANUARY 31, 2022

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? For many professional services firms the answer is neither. This strategy is called differentiated marketing. Differentiated Marketing Defined. They bill hourly for this service.

Differentiation 155

Differentiation Marketing Budget Work Management Marketing Automation Services 155

Exo B2B

JUNE 28, 2019

If you show your brand in a specialized trade show in your industry, will you get the reaction you want from the person you’re trading with? B2B marketing involves dealing with multiple people and services. Make sure your site is easy to navigate and is perfectly usable on all media platforms.

Brand Identity 53

Brand Identity Branding B2B Marketing Automation Services 53

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Marketing Blender

SEPTEMBER 23, 2019

Our Services. How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold. See Our Work.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Marketing automation" is a misleading term.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Golden Spiral

NOVEMBER 8, 2018

Your website is a dynamic marketing tool that can be shaped to fit your exact needs. If your site doesn’t differentiate your company from your competitors, it just blends into the landscape. Your website should be designed to be a powerful marketing tool to meet your business goals. The website is just plain ugly.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Hinge Marketing

JULY 18, 2019

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? For many professional services firms the answer is neither. This strategy is called differentiated marketing. Differentiated Marketing Defined. They bill hourly for this service.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Zoominfo

APRIL 23, 2020

How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Churn” – or high employee turnover – is a part of life in the technology and services space. When you are trying to make a sale or influence someone to consider your product or service, who do you want to reach?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Heinz Marketing

MARCH 15, 2021

How to Customize Software to Your Business ” and our guests are Subbu Vempati , CEO at Cuspera and Judy Ash , GTM Adviser and CMO. The idea of selecting your MarTech stack and selecting the right sales and marketing tools is something most marketers are grappling with. It sounds like a good pitch.

Marketing Automation Services 116

Marketing Automation Services Work Management Marketing Management Peer-to-peer 116

DiscoverOrg

MAY 7, 2019

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Churn” – or high employee turnover – is a part of life in the technology and services space. A marketing coordinator or a CMO? Sloppy databases are a waste of time. Data is what data does.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Hubspot

NOVEMBER 20, 2012

A second differentiator of enterprise inbound marketing is an increased level of review required for an equally increased content production schedule. Legal, sales, product management, and support, all have an interest in marketing activities and a share of the approval process. How to Make Marketing Lean.

Enterprise Management 28

Enterprise Management Process Marketing Management Paid Search Agency 28

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Marketing Charts ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClickZ

FEBRUARY 18, 2020

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. They were my first foray into the marketing technology space.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

Hinge Marketing

JUNE 5, 2017

The alternative is a haphazard, start-and-stop, inefficient effort that wastes time and money – two valuable resources no professional services firm can afford to squander. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

Hinge Marketing

FEBRUARY 10, 2022

While much of the past year has been marked by uncertainty, many accounting and financial services firms have found new ways to not only navigate uncharted waters but to grow at accelerated rates. Accounting & Financial Services moved into the third spot this year in growth, up from last place the prior year (when they had a 9.3%

Marketing Budget 91

Marketing Budget Work Management Marketing Management Marketing Automation Services 91

Lead Liaison

DECEMBER 26, 2018

According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Before signing a contract, here are 21 important questions to ask your vendor. Does your solution integrate with my CRM, marketing automation platform, and/or analytics platform?

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

The Lead Agency

APRIL 30, 2019

With such focus on the products and services that tech companies provide, it is vital that companies in the sector position their brand in a way that stands out from the competition. Tech companies use IT marketing tactics to build their brand and generate demand for their products and services.

Paid Search Agency 86

Paid Search Agency Marketing Budget Marketing Management Marketing Automation Services 86

Hinge Marketing

JULY 24, 2017

It’s a question that arises again and again in professional services management meetings. And the topic surfaces with particular frequency these days around the practice of marketing. Because professional services marketing is evolving, and many firms are struggling to keep up. Who Uses Outsourced Marketing, and Why?

Work Management 97

Work Management Marketing Management Marketing Automation Services Service 97

Engagio

JANUARY 5, 2021

The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ).

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

ViewPoint

MAY 5, 2015

According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. However, the welcome email should do far more than alert your prospect that he’s now subscribed to some type of service. It’s good to think outside of marketing automation. Lead Reengagement.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Golden Spiral

FEBRUARY 12, 2019

That all tech companies should invest in certain trends, including gamification and marketing automation. Should you invest in gamification and marketing automation? The top B2B marketing trends may not be the sirens’ song exactly, but they can become the proverbial shiny objects or squirrels to chase after.

Trends 89

Trends B2B Marketing Planning Paid Search Agency 89

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

The Effective Marketer

OCTOBER 13, 2010

First, the book talks about the essential function of customer service and how to leverage it with today’s current technologies, including (of course) social media. If you haven’t read much about customer service or if marketing isn’t your background, then the book will be a good starting point.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. In fact, anyone with an internet connection can learn about a product, service, or company without ever interacting with the brand. See you on the trade show circuit! Have the right flow.

Planning 48

Planning Trade Show B2B Thought Leadership Thought Leadership 48

Heinz Marketing

APRIL 19, 2021

It was just all about: Here’s our product or offering our services. I actually learned the hard way when I was working at a startup company, working a booth at a trade show that, as an engineer, I thought my product would sell itself, but you really do need sales and marketing. Is the seller communicating it?

Top of Funnel 75

Top of Funnel Work Management Marketing Management Peer-to-peer 75

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. 61% percent of businesses say that lead generation is their biggest marketing challeng e. Be active and consistent across the platforms you choose to operate on. The average person has 7.6

Lead Ranking 349

Lead Ranking Lead Generation Paid Content Lead Scoring 349

SnapApp

OCTOBER 3, 2017

3: Work trade shows together. We go to a lot of different trade shows and usually send a combination of marketing and sales people. Branch | Head of Enterprise Marketing. . . Get marketing and sales teams into the same room to talk TO each other rather than just about each other. Franco Caporale.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97