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Sprout Social
FEBRUARY 8, 2024
This type of analysis can help you discover how your brand can differentiate itself through marketing. Identify your competitors Consider all of your competitors. Replacement competitors offer products or services that fulfill a similar need or problem. Competitor mapping is the cornerstone of competitive analysis.
Zoominfo
MARCH 9, 2023
That dynamic, like so much else, was turned on its head in 2020. It all starts with getting clear on objectives and how talent acquisition fits into your greater hiring motions. And there’s no predicting what’ll come next. This market presents a chance for recruiters to revamp how they approach talent acquisition.
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B2BMarketing.net
FEBRUARY 8, 2024
link] [link] One piece of the interview merits a deeper dive into its contents and insights: a grid that Didier created especially for the event, entitled “Be Indispensable: the CMO’s ‘Cheat Sheet.’” Because failing this, the CMO’s role so often can devolve into that classic door that revolves about every 18 months. It’s quite a ride.
Hinge Marketing
JANUARY 16, 2019
One of the most important responsibilities that professional services executives and marketing directors face is sustaining the health of their firm’s brand. Your firm’s differentiators and positioning can lose their potency, confusing potential buyers and making it more difficult to recruit and retain top talent.
ClearVoice
FEBRUARY 21, 2024
We all know that game. With one always outweighing (or pulling) the other, it’s difficult to strike a balance. Content Marketing Institute found that 75 percent of enterprise marketers report that their organization outsources at least one content marketing activity annually. Skimping on quality is not an option.
Hubspot
JUNE 28, 2021
As economies reopen, people return to work, and household revenues start to rise again, you might think that people will be racing to online or physical stores to shop for all the things they didn't have the budget for in 2020. Meanwhile, nearly one-quarter of respondents will tighten their budget and spend less money in the next year.
Salesforce Marketing Cloud
FEBRUARY 7, 2024
All of which help you achieve your sustainability goals faster, freeing up more time for strategic thinking and execution in your ESG program. Developing an ESG strategy , setting goals, creating plans to achieve those goals, executing your plan, and, finally, reporting on your progress, is highly complex and extremely data-driven.
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