The Effective Marketer

APRIL 3, 2012

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e. Website And the list could go on a few more bullets.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically).

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 29, 2010

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). Amount of sales or deals closed? If you answered “it depends&# , then you’re thinking smart. Now let’s go one step further.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. According to the survey webcasts have a $22.60

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

MAY 18, 2010

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers Job Marketers The first group is comprised of those that, as the name suggests, have a real passion for marketing.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? Following Drucker’s advice, you should first identify what type of meeting is needed, since different meetings require different kinds of preparation. The way you will run this meeting will undoubtedly differ from the two types of meetings described above.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

MARCH 12, 2009

As you click each role, you will see different options below being checked off. if those represent different preparations, time, or energy level required. But seriously, I think that the networked calendar has more advantages than disadvantages if you know how to use it. Want to start labeling your meetings?

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 15, 2009

His controversial post caused quite a stir whith some people taking it personal, others agreeing with him and even others that were lost completely as to what the message he was trying to say was. Why do I care? The simple fact that it worked for him doesn’t prove that it will work for everyone. are the proof.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 12, 2009

Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view. Go to “view”, select “current view” and then select “define views”.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MARCH 9, 2010

After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. Is always good to see what’s out there to give you some ideas.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 25, 2009

First: create categories A light bulb went on in my head when I read Getting Things Done and he talked about creating a tickler folder and different categories for stuff. Common sense, obviously, but it just helped me see my workload in a different way. And usually I forget one or two items. but you have prioritized them.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

NOVEMBER 19, 2013

Includes infographics, videos and resource links in an engaging design. Some posts also include videos from their documentary-style video series on “Network Effect” Runner-Up : General Electric Co. Category: Online Video. Runner-Up : Cartus Corp – Cartus on the Ground video series.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Includes infographics, videos and resource links in an engaging design. Some posts also include videos from their documentary-style video series on “Network Effect” Runner-Up : General Electric Co. Category: Online Video. Runner-Up : Cartus Corp – Cartus on the Ground video series.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

APRIL 10, 2012

Personalization (i.e. Don’t just restate the email text, add more compelling reasons for the person to proceed with what you want them to do (i.e. Will they actually go through with their intent and do what you want them to do, whether it is downloading the whitepaper, watching the video, or filling out a form? Day of week.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

AUGUST 18, 2011

Content abounds, and no matter what we call it (Whitepapers, eBooks, Videos, Infographics, etc.) Entertaining videos are just that, entertaining. In conclusion, you can spend a lot of time creating content in different formats and for different buying stages. Create content that is timely. The Problem with Content.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100