The Effective Marketer

SEPTEMBER 27, 2010

PowerPoint Prototypes What I’ve successfully done in the past to help the communication between the marketing team and the designers is to use PowerPoint as a way to visually communicate with the how the new design and functionality will work. How can we improve this process? The key is to keep it nice and clean. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 6, 2009

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 9, 2012

Why Your Inbound Program Isn’t Working. Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo. But for those out there in the trenches, trying to follow all the advice and get their marketing engines running it is not that simple.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

APRIL 30, 2013

The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. The Basics and More. The first 5 chapters set up the stage and are great for someone new to marketing or that is interested in getting a better understanding of lead generation.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. The Basics and More. The first 5 chapters set up the stage and are great for someone new to marketing or that is interested in getting a better understanding of lead generation.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

JULY 7, 2011

Building products that sell themselves is a neat idea and had worked well for GE for years. Principles of Marketing at Work. As marketing started to work in new innitiatives, expanding its role, more funding was provided and new offerings were created. Marketing as a Function. Transforming Your Marketing Organization.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

MARCH 15, 2009

We all have goals and work hard to accomplish what we set forth but are we being realistic? Which tasks should I be working on that will lead me to accomplish my goals? You’re absolutely right that all the productivity in the world doesn’t matter if you’re not working on the right stuff! United States License.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

MAY 27, 2015

Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool. The different audiences will require a different level of analysis and depth when it comes to the battle card. in an effort to give a 360 degree view of the competitor as a company.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

JANUARY 5, 2009

Since those are both solid works that need to be used in your search for effectiveness, let’s tackle them in different posts. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Combining both sources, you have excellent material to guide you in becoming a better marketing manager.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 21, 2009

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. Whatever works for your business is what you should do. How will we measure success? Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 21, 2009

Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

NOVEMBER 19, 2013

Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ). The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ). The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100