Remove develop

Onalytica B2B

article thumbnail

Interview with Jamil Ahmed

Onalytica B2B

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Inspired and passionate about consumer insights, brand positioning, and overall brand development. Location: Bangladesh.

article thumbnail

Interview with Tony Baer

Onalytica B2B

Baer brings a holistic view to data management and Big Data issues, thanks to a multi-disciplinary background in areas ranging from data integration, application development, and middleware. Baer advises Ovum vendor clients regarding product development, positioning, and messaging.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Celebrities may be Making a Fortune With Their ‘#ad’ Posts, but What About The Brands?

Onalytica B2B

Now, whilst some may be happy to recommend a product to their copious followers just for a freebie, or because they genuinely like the product, many actually do so because it pays well- very well. Brands can develop real, organic relationships with influencers, enabling access to a select group of followers that are ready to listen.

article thumbnail

Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. These would include an increase in positive brand awareness across the industry, or the vanity metrics of shares and impressions – AKA the outputs.

ROI 222
article thumbnail

Interview with Robert Levin

Onalytica B2B

Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). The challenge is that a lot internal subject matter experts are often very product-centric.

SMB 157
article thumbnail

Interview with Michael Brenner

Onalytica B2B

He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN CONTENT MARKETING? Connect with me on LinkedIn , Twitter , or email me on michael@marketinginsidergroup.com.

article thumbnail

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

However, a prospect being initially approached in a passive, “non-salesy” way by the CEO of a company versus being cold called by a Business Development Manager is likely to be better received. Having periods of being very active followed by being very inactive on twitter is going to make your follower number very erratic.