Navigate the Channel

AUGUST 16, 2023

In this blog post, we’ll dive into the concept of ROI (Return on Investment) in the context of home renovations, and how the right building products can help you achieve both personal satisfaction and financial gain. Essentially, ROI measures the return you receive on the money you’ve invested in a particular project.

ROI 65

ROI Planning Customer Satisfaction Marketing & Strategy 65

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. that are using Eventbrite to help schedule appointments for COVID-19 vaccinations. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Developing Your Buyer Personas. Develop a distribution strategy. Maybe but….

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 103

ROI Work Management Marketing Management Case Studies 103

ClearVoice

MAY 31, 2023

If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns. What is content marketing ROI? To calculate content marketing ROI, get your revenue and subtract the costs.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Martech

AUGUST 23, 2023

Developing a solid strategy will help your organization use new ABM technology effectively. Here are some best practices for getting higher ROI from your ABM solution. Using ABM behavioral data tools and other insights can help marketers make more personal connections further down the funnel. “In Get MarTech!

Account Based Marketing 98

Account Based Marketing ABM ROI Top of Funnel 98

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Martech

NOVEMBER 4, 2021

How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level. What’s more, it makes ROI measurement much more difficult. Taken together, these metrics can help content marketers and creatives improve outcomes.

ROI 143

ROI Content Marketing Planning Gartner 143

SmartBug Media

DECEMBER 22, 2023

You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. We can help your team be successful.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. The following tips can help improve your email marketing results and grow your business.

ROI 101

ROI Email Marketing Marketing & Strategy Marketing Strategy 101

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? How Do I Calculate Content Marketing ROI? What Do We Mean By Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says.

Social Media 102

Social Media ROI Work Management Marketing Management 102

SocialPilot

FEBRUARY 11, 2024

The right AI prompts can analyze vast amounts of data to help identify popular and relevant influencers to your specific brand and campaign goals. Content Strategy AI has transformed how content strategies are developed in influencer marketing. How can we help influencers do something similar? Brainstorm time!

Sales Management 90

Sales Management ROI Planning Work Management 90

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. The approach helps your business establish credibility and trust, leading to long-term value and engagement. Limited audience interaction.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Rev

MAY 10, 2023

In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. For example, Rev’s Sales Development Platform that uses AI to identify the most likely to convert accounts. Doing so will help ensure you create campaigns that resonate with your target audience.

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 123

ROI Brand Identity Branding Top of Funnel 123

Conductor

MARCH 17, 2022

Proving ROI for SEO isn’t easy. Trying to prioritize technical issues with your development team and removing silos in your organization is difficult enough, but measuring content marketing ROI can be even harder. What Are The Best Metrics To Measure Content Marketing ROI? How Can We Use These Metrics To Report On ROI?

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

Binary Demand

JUNE 22, 2023

With a vast ocean of data, only the relevant and data-driven B2B approach will help companies improve their targeting and generate more leads. Furthermore, it enables businesses to optimize their marketing spending and increase their ROI, making it a critical component of B2B prospecting.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Martech

MARCH 18, 2022

Promotion was just one part of the “Four Ps”— product, price, place and promotion”, a concept developed in the 1950s to describe marketing, Brenner explained. Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development.” Yet how many executives think of marketing as a conversation?”

ROI 127

ROI Paid Search Agency Advertising Agencies Planning 127

SmartBug Media

AUGUST 17, 2022

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? Clearly defining your intentions with your team will ensure everyone feels the ROI when you return to your computer after INBOUND. INBOUND 2022 Goal: Learn. Find the Experts. Create a Plan.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 80

ROI Email Marketing Marketing Analytics Tools Marketing Budget 80

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. ” “Create a Snapchat post showcasing a behind-the-scenes look at [Product/Service Development or Team Activity]. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. Gary Vaynerchuk articulates this very succinctly in saying: “ What is the ROI of your mother?” Laying out and measuring these milestones helps you achieve your end goals and keeps motivation and impetus high.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. To do this, look at your overall business development pipeline as shown in the graphic.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. Join us as we uncover the secrets to skyrocketing your ROI through account-based marketing.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Televerde

JANUARY 26, 2021

76% say it brings higher ROI. You want deeper customer relationships that will bring higher ROI, loyalty, and efficiency—but first, you need ABM. They generate 40 times more customers than social media, and ROI is an astounding 4,400%. The key to that ROI is writing emails that customers will actually want to open.

Account Based Marketing 59

Account Based Marketing ABM Marketing Automation Services Marketing Management 59

Marketri

OCTOBER 25, 2023

As our clients will attest, strategic marketing can drive revenue growth and generate a high ROI. That’s where it helps to have insights from veteran B2B marketers. Part 1 of this series reviewed the importance of segmenting your markets and understanding your ideal target buyer before you develop a marketing strategy and plan.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Only B2B

JULY 8, 2021

Do you know around the globe 87% of the B2B marketers rely on email marketing to grow ROI. . Hence, I am sharing 5 powerful and tested email marketing practices that will help you extricate yourself from such difficult situations. . But, if you can develop a small and mobile friendly form you can win the situation though. . #3

ROI 118

ROI Email Marketing Practices B2B Marketing 118

DiscoverOrg

APRIL 20, 2017

Emerging sales intelligence like this allows marketers to prioritize prospects and develop targeted, personalized programs and campaigns that get better response rates. SiriusDecisions’ brief, Value Proposition for Data Quality , helps marketers make a strong case for more sophisticated data offerings by communicating long-term ROI.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). So what exactly does it take to turn a positive ROI in PPC advertising and how can you get there even if you don’t have much experience? Why Return on Investment (ROI) Matters So Much.

PPC 98

PPC Positioning ROI Advertisements 98

Contently

JUNE 12, 2018

But it’s a necessary step if you want to develop effective content. Freelancers, the funnel, and marketing ROI. How to measure marketing ROI is a bit of an inexact science. All digital content, whether it’s journalism or marketing, has an intended ROI. Did a post keep readers on site longer than average?

ROI 130

ROI Top of Funnel Paid Search Agency Digital Marketing Funnels 130

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Being able to effectively calculate ROI for different inbound tactics also helps you decide on the best ways to move forward.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Porch Group Media

SEPTEMBER 6, 2022

With over 30 years of product, marketing, and leadership experience, Michelle has developed an in-depth knowledge of product strategy and development, operational efficiency management, omnichannel campaign execution, first-party marketing solutions, and audience development best practices including sourcing, privacy, availability, and reliability.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Only B2B

MAY 8, 2023

To make sure you are getting the most out of your marketing budget, it is crucial to monitor the return on investment (ROI) of your ABM efforts, just like you should with any marketing plan. Before we dive into the specifics of measuring ABM ROI , let’s first define what we mean by “account based marketing.”

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ROI Marketing Budget 62

SmartBug Media

JULY 31, 2023

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? Clearly defining your intentions with your team will ensure everyone feels the ROI when you return to your office after INBOUND. That pitch will change depending on your networking goal.

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Full Circle Insights

JULY 27, 2022

Let’s face it in the B2B landscape, money talks, and marketers know that while creative campaigns and viral content are fun to develop and deploy, they mean little if they don’t help generate long-term revenue for the organization. Still, ABM’s potential for long-term and ongoing return on investment (ROI) is significant. .

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52