Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. She loves to write and develop content from ideation, development, production, to promotion. They’re also personal.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

JANUARY 27, 2016

Help sales executives understand the various members of the buying committee, what they each distinctly care about and how to build consensus to close the deal. Help external agencies understand your specific buying segments so they can contribute to this cohesive, unified strategy. For Webmasters and Website Content Managers.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

FEBRUARY 10, 2016

” “I’m familiar with persona development, but want to understand how to practically apply and use personas, not just create them.” ” “The #1 challenge for organizations is developing content that speaks to the buying audience. Activity : Persona research, persona development, email/event.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 10, 2016

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. Using personas to help sales: Using personas drove a 3X increase in closed sales deals (MarketingSherpa). We’ve all been there.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business. Here are 15 questions to ask in your next persona interview.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

FEBRUARY 25, 2015

Serve as a tool that can be referenced easily to help guide the development of relevant marketing programs. Help marketers understand how emotions and empathy play in solving the specific problem or for reaching a key objective. Instead, consider personas as “active tools” – objects that inform marketing strategy.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

APRIL 7, 2016

The study found that a marketer’s database is used for a variety of critical functions, including developing target buyer personas and identifying intended audiences for programmatic ad buying. It is likely a matter of maturity in the persona optimization process – for some organizations, this is a helpful starting place.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

FEBRUARY 8, 2016

Partially documented personas may exist, but they were development based mostly on internal insights and have limited usage across the organization. I’d be happy to help and would love to hear from you. In 2012 she founded The Marketing Advisory Network to help enterprises unleash the possible within their organizations.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

MARCH 3, 2016

David and his team at GET LIFT helps many organizations craft detailed, highly actionable personas with expansive acumen in research and insight development. I was thrilled to team up with them both, as each of us brought a distinctly unique perspective to the evolving world of B2B personas.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

FEBRUARY 24, 2016

Aligning cross-functionally from product development to sales and marketing, to customer support allows you to solve the problems of your existing customers, evolve to meet their future needs, and acquire new customers as you, your prospective buyers, and technology all advance. It’s okay to be exclusive.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

OCTOBER 23, 2017

Therefore, it’s critical to develop thorough buyer personas. We created this guide to help you get started. These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement. What is a buyer persona? What makes you happy?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166