Industrial Marketing Today

SEPTEMBER 3, 2010

Passive reading of your content will not move the prospect along in his/her decision making process. In order to get there, you need to start with a content marketing plan and that starts with a content audit. Once you have done your content audit, you can begin the content mapping process. What is a content audit?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work. Create a more robust search application where engineers can select several design or performance parameters to find the exact part number. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 5, 2010

Your prospects are at different stages of their decision making process when they visit your site. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 3, 2010

These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Designing content for 1X use is wasteful. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers. Make a plan: Even before you start writing content and posting, you need to have a clear set of goals. Mix them up for variety.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 14, 2010

Help the design engineer select the exact part number by selecting critical parameters s/he needs. You have a much better chance of getting the order if your parts are designed in and included in the Bill of Materials (BOM). BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. Get Engineers Can Sell white paper now.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 6, 2010

He explains it very well by saying, “Thus, for every feature about my company, the product that we use, the equipment that we operate or the process that we follow when completing work, I must transition the featured aspect into a believable benefit to the customer. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 21, 2010

Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? Create content – It is easy to get bogged down with the design aspects of a company blog. You probably will have to work on the design of your blog before posting but I’m a firm believer of “form follows function.”

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 23, 2010

Orientation for Your Blog Your first-time blog visitors are unfamiliar with your site design, navigation, structure, and other proclivities. If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

FEBRUARY 5, 2010

I’d sure appreciate if you could vote in the poll, and if you have comments about particular elements of the designs, please do sound off. You have a very talented designer! link] David Spinks Who's doing these designs? A few critiques based on what I do & don't like about each of the designs.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Scoop.it

MARCH 11, 2021

Starting from scratch to deliver this content is hard, but you can build a strong content process to stay connected with both your internal and external audiences at all times. Design of your content hub, including icons, background, header, and custom HTML. Automatic content import using RSS or a sitemap. Press releases.

Curation 67

Curation Advertising Agencies Press Content 67

Convince & Convert

SEPTEMBER 21, 2010

I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. link] Perry Hewitt Agreed on all fronts, and would add a tenth fallacy “You can embark on social media like a close-ended campaign.&# link] Alasdair Munn Good post.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JULY 8, 2010

If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. Seth Godin predicted that RSS would kill email. They must be explicitly invited into your home in order to enter. So too with email. October 2007. March 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JULY 28, 2010

[link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. First – What are the objectives? Hope that helps! Thanks again Katie.

Social Media 158

Social Media Media Paid Content Work Management 158

Industrial Marketing Today

JULY 1, 2010

These findings were consistent across most B2B industries with complex, multi-touch buying processes. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

APRIL 8, 2010

Funny, but I'm sure designers would disagree. Funny, but I'm sure designers would disagree. link] jaybaer Since I'm mostly a typist, it's true for me, but sure if you're a designer it's a different story. When I'm clearing emails or reading (RSS, web, ReadItLater, etc.),

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

AUGUST 3, 2010

A well-designed and populated blog (such as yours) partnered with well-planned use of social tools can replace a web site in a heartbeat today (if done properly). link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

A well-designed and populated blog (such as yours) partnered with well-planned use of social tools can replace a web site in a heartbeat today (if done properly). link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. It’s not perfect, but it’s free and easy to implement. Sheesh, you are busy.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. It’s not perfect, but it’s free and easy to implement. Sheesh, you are busy.

Social Media 40

Social Media Paid Content Tools Media 40

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. This white paper aims to change that perception of them.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60