Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 95

Youtube Banners Ideal Customer Profiles Keywords 95

Valasys

FEBRUARY 5, 2024

YouTube’s allure often centers around the pursuit of virality, but sustained success requires a broader strategy. Why is YouTube so Successful? YouTube’s success can be attributed to several key factors that have contributed to its dominance as a video-sharing platform.

Viral Marketing 40

Viral Marketing Youtube Ad Building Lead Ranking 40

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. YouTube is a powerhouse online that many marketers make the critical error of overlooking entirely or just making a half-hearted effort toward. Because that’s what you’re doing if you’re not taking YouTube seriously.

Youtube 59

Youtube Analytics Click Rate Demographics 59

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. Speak to your demographic.

Youtube 156

Youtube Generation Tips Long Tail Marketing 156

Scoop.it

OCTOBER 13, 2022

Personalized content is superior, with 72% of customers only engaging with personalized messaging. So how do you access the proper information to personalize your content curation strategy for each customer? While all social media metrics provide valuable insight, a few stand out when personalizing content curation.

Curation 85

Curation Social Media Analytics Personalization 85

Marketing Insider Group

JUNE 14, 2021

Personalized messages. Instagram can be a brilliant place to advertise and market to higher-earning demographics. The largest demographic is 30 to 49-year-old males. You might also consider creating personalized videos to engage with followers in a creative way, one-on-one. Videos that tell your brand story. Live videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Audience demographics and brand relevance Your target audience is your north star. Nyane Lebajoa – @nyane Instagram: 2.5

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

B2BMarketing.net

APRIL 18, 2024

Outbound still works, but if you see that I want to talk to you and learn more from your experience, you are making the person feel good. By interviewing leads who could become future clients, organizations create a personal connection that will ultimately lead to conversion. We need more audience demographics on podcast listeners.”

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Finding the right influencers and communities Look for influencers whose followers match your core demographic. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 136

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 136

SocialPilot

MARCH 11, 2024

Additionally, AI enables marketers to personalize content by analyzing audience data and trends, ensuring that influencer campaigns effectively resonate with specific audience segments. They are created to be lifelike and relatable, often with their own unique personalities and interests. However, this is not the case with AI.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

EMagine B2B Blog

NOVEMBER 5, 2014

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. The following are the metrics we find the most useful when drawing conclusions regarding a YouTube Channel’s performance.

Youtube 40

Youtube Analytics Buyer Personas Click Rate 40

Valasys

MARCH 9, 2020

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Contently

FEBRUARY 22, 2023

But tech giants like Google (Google I/O), Microsoft (Microsoft Build), IBM (IBM Think), and Apple (WWDC) have continued to stream their conferences because they’ve experienced firsthand how live streaming can increase a conference’s reach beyond in-person boundaries. What are the topics you want to cover? And brands noticed.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Marketing Insider Group

JULY 11, 2023

The best ads feel organic and are part of a personalized experience. YouTube is another place to target your key demographic by their interests. We’ll repeat it again: The key to success is personable, organic messages that meet people’s needs. Remember: People love shopping, but they hate intrusive ads. Image Source 1.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Stevens & Tate

JULY 3, 2023

Noteworthy Marketing News Peloton to relaunch brand as company continues to struggle Peloton aims to reposition its brand to appeal to a wider demographic. Notably, among the ten brands listed, four belong to the self-care category, further emphasizing consumer trust in longstanding personal care products. Read more here.

Trends 70

Trends Planning Paid Search Agency Youtube 70

Biznology

APRIL 24, 2017

Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Marketing Insider Group

MAY 18, 2021

You might share employee-created content from a special page and ask employees to share it from their personal pages for the most impact. Each of your employees lives a unique life with personal interests, hobbies, likes, dislikes, and values. Their personal experience working at your company or in the industry.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Martech

AUGUST 3, 2021

“We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. “We can do programmatic advertising,” said Evangelista, “but we have a large sales force that engages in person-to-person sales.” The channel has almost 20 million subscribers.

Video Marketing 120

Video Marketing Cross-Selling Youtube Lead Ranking 120

Marketing Insider Group

AUGUST 12, 2020

These characteristics might be demographic ones, online behavior, interests, social media likes, and other commonalities. You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. That’s not all.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Soccer uses customer data platform to make marketing automation personal He did a quick assessment and realized he had to get everyone on one platform.

Campaigns 98

Campaigns Co-Registration Marketing AI Cable 98

Heinz Marketing

FEBRUARY 16, 2023

Another factor that contributes to the questionable viability of TikTok for B2B marketing is the age of its user demographic. This means that the platform is more suited for a younger audience, making it difficult for B2B companies that target an older demographic to find their audience on this app.

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. Content must address consumers’ specific needs at each micro-moment, so personalization and understanding the consumer’s intent are key.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech Advisor

FEBRUARY 17, 2020

Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video. Video marketing, initially popularized by YouTube, has gone on to dominate most social media platforms, such as Facebook, Snapchat, TikTok, and Instagram.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Top Rank Marketing

SEPTEMBER 1, 2023

social media users will use Meta’s Instagram platform during 2023, while a whopping 98 percent of creators have said that they will use Instagram, topping the list of sponsored content posting destinations, ahead of TikTok, Facebook, YouTube, and other platforms, according to newly-published survey results. The Conversation U.S.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Martech

APRIL 5, 2023

The CTV opportunity Advertising spending on connected TV (CTV) – which includes display ads on home screens as well as in-stream video ads on platforms like Hulu, Roku and YouTube – is the fastest-growing segment in digital advertising. Accurate personalization. There is no standard model for an identity graph.

Mobile Advertising 114

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 114

Adobe Experience Cloud Blog

MARCH 26, 2020

About 70 percent of Gen Zers say that they feel more connected when watching YouTube videos with others. Yes, this is the best practice for successfully marketing to any of your customers, regardless of segment, demographic, or generation, and not only marketing to Gen Z. Gen Zers turn to YouTube for more than ASMR and cat videos.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Velocity Partners

JANUARY 24, 2024

There are hundreds of posts about how Spotify Wrapped has nailed personalization. You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. So, what do you have to offer?

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience. What is AI-driven customer experience?

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Stevens & Tate

SEPTEMBER 13, 2023

Influencers can be individuals or a group of people with a huge following, especially on popular social media platforms such as Instagram, Facebook, Twitter, YouTube, and TikTok. Target demographics. Not all influencers have an audience that resonates with your business or target demographic. Choice of influencer. Brand Values.

Planning 84

Planning Advertising Agencies Paid Search Agency Marketing & Strategy 84

ClearVoice

AUGUST 14, 2023

Providing personalized service by understanding customer needs is still the goal of content marketing. This offers several advantages, including: Building customer relationships In the past, bankers built personal contacts with individual customers to sell banking products. Alliance CU engaged with a below-40 demographic.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Sprout Social

JUNE 14, 2022

In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. Expanding into older demographics makes sense for brands. Maybe it’s because seeing an older person use a product makes it feel more accessible because of our intrinsic bias.

Demographics 99

Demographics Class Social Media Trust Marketing 99

Unbounce

JUNE 28, 2022

You followed the link to the company’s product page and went through a lengthy checkout process that included giving away personal data to a brand you’d just met. To expand your reach and improve the effectiveness of your social commerce approach, team up with influencers popular across your target demographics. Source: YouTube.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Only B2B

FEBRUARY 23, 2022

Furthermore, social media is still very much in play in any industry, depending on your target demographic. Customers prefer to meet salesmen in person 75% of the time. In America, on the other hand, phones are mostly used for personal communication, therefore individuals seldom take up calls from numbers they don’t recognize.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117