Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Rev

SEPTEMBER 11, 2019

Beyond that we discuss the power of building defensible differentiation – and how this results into a sustainable win-win for both your customers and you as a technology provider. The thing that triggered me most from my interview with Olin. Why did this trigger me? What’s the bigger value here? I can only agree with that.

Lead Ranking 122

Lead Ranking Marketing AI Lead Scoring Psychographics 122

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video. The Role of PPC in Marketing Strategies.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Everything Technology Marketing

OCTOBER 10, 2010

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Go to Market / Buying Preference What is your target markets' preference in procuring solutions, channel/direct preference?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

APRIL 8, 2010

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. They are tuning out a lot of the marketing noise they receive which makes it harder for marketers to reach audiences the old fashioned way.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. How Can I Make Sure I Appeal to Every Customer Demographic?”. Marketers are often taught that if you’re talking to everyone, then you’re talking to no one. Makes sense, right? Audience research. It’s true! Image Source.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Unbounce

NOVEMBER 5, 2020

But despite all these advantages—there are still some opportunities for ecommerce marketers to beat Amazon at their own game. Currently, Jeff Bezos’ brainchild owns 45% of the ecommerce market share. Amazon is projected to own 50% of the ecommerce market share in 2021. That’s half of all online sales. Bacon bandages.

Amazon 144

Amazon eCommerce Paid Content Top of Funnel 144