Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

SocialPilot

JANUARY 15, 2024

Webinars are the most common types of business-related video. Research conducted by Limelight shows an increase in online video content consumption across all age groups, and the most significant increase was observed among people over 46 years of age. More than one billion hours of videos are viewed on YouTube daily.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

KoMarketing Associates

MARCH 22, 2019

As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences. Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent).

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

Marketing Insider Group

JUNE 14, 2021

Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. YouTube is also an excellent channel for building brand awareness. You can also embed YouTube videos on your website.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Launch Marketing

FEBRUARY 15, 2018

One great way to advance relationships and begin earning trust with your audience is by creating a dialogue through webinars. B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

BenchmarkONE

NOVEMBER 10, 2022

Having a marketing funnel is essential for every business, especially now since so much shopping and research is done online. Lots of marketers turn to social media and Youtube. Webinar Funnel. With webinar funnels, the registration point is where you collect details of prospects interested in your webinar.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. For technology-related videos, YouTube rules. So video can can help with trust issues, too, since Google search results tend to favor YouTube video.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Zoominfo

OCTOBER 21, 2018

More than a billion hours of video content is watched on Youtube every day ( source ). 43% of that demographic researches services or products for their business through online videos ( source ). Webinars: Regularly hold and record webinars for your customers and prospects. Check out a quick Salesforce demo below.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Heinz Marketing

APRIL 19, 2022

They always involve a series of decision-makers and influencers, each of which has different personas that include their buying habits, methods of research, and more. This requires doing research on your ICP’s industries, their company, all the way down to the individual level. we’ve seen a shift in how people receive data.

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

Biznology

OCTOBER 3, 2016

It can be done on video platforms like YouTube , Wistia and Vidyard. For example, if people are visiting your website to research a solution, wouldn’t it make sense to have your best people answer the questions they are most likely to ask — and in a user-friendly video format? Interactive video baby steps: Chapterization.

Video Marketing 159

Video Marketing FAQ Youtube Landing Pages 159

ClearVoice

NOVEMBER 25, 2022

That’s why B2B marketers should shift their focus to content pieces that accelerate the self-guided buyer’s journey, especially for products and services requiring much research. Virtual events, webinars, and online courses are shown to produce the best results out of all B2B strategy trends in content marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SmartBug Media

MARCH 19, 2020

Do Your Research. Although you by no means want to copy what your competition is doing in video marketing, any good plan includes research. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. Time-sensitive: When do you need to achieve the goal by?

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Biznology

DECEMBER 31, 2018

This is especially apt for YouTube webinars, many of which seem to be billboarded with a random screen grab from the middle of a demo. It’s declared a trend on the strength of research suggesting that 61% of six-second ads lift brand awareness. Thumbnails (or poster frames) are really important. 6-Second Video Ads.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Vidyard

JANUARY 3, 2019

Back then I didn’t know there was such a thing as Vidyard, so I researched and purchased a video recording suite and set up my own in-house digital recording studio. Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event.

Video Marketing 94

Video Marketing Enterprise Management Webinar Metrics Youtube 94

Vidyard

DECEMBER 17, 2019

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Presentations or Webinar Videos 3. Demo Video. What’s causing this trend?

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You can link to guides, instructions, or webinars that explain next steps. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Consistency is key.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Onalytica B2B

DECEMBER 14, 2017

This could take the form of a blog post, interview, webinar or podcast. To ensure that you’re posing an attractive opportunity, it is important that you conduct research beforehand to gauge a good idea on the type of content they produce and the topics they seem to be most passionate about, or wanting to increase their influence in.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. Winner: Act-On Runners-Up: Gordian, IR (Integrated Research) Honorable Mentions: Mulesoft, Smashfly Act-On originally started with video as a way to offer on-demand webinars for lead generation.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

DECEMBER 17, 2019

The rising popularity of this type of video , along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. What’s the Difference Between How-To, Explainer, and Demo Videos?

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. You should look at blogging as well.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Hubspot

JUNE 14, 2021

By publishing high-quality, practical content through mediums like a company blog or YouTube channel can reel in customers interested in your space. That could be through something as complex as a webinar offer or as simple as a "Learn More" form. Through Their Own Research. Through Your Content.

High Quality Lead 58

High Quality Lead Sales Qualified Leads Paid Search Agency Cold Calling 58

Outgrow

FEBRUARY 14, 2023

For a SaaS company, there is no physical product demo. Hence, customers are more likely to skim through your website and product demo videos rather than call for a physical meeting. Direct connection with leads during webinars makes it easier to convince them. Tutorial videos on YouTube act as a great way of attracting users.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Vidyard

NOVEMBER 7, 2019

KITCHENER, Ontario – November 7, 2019 – Vidyard , the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world. Unfortunately, revenue metrics are found to be the most challenging to track.

Top of Funnel 65

Top of Funnel Video Marketing Lead Ranking Lead Scoring 65

seo.co

MARCH 28, 2021

Research and data. This is more than just simple SEO keyword research. Courses/webinars. Most businesses sell courses as products and/or use webinars to sell products. Create a Podcast or YouTube Channel. A podcast and/or YouTube channel could fill that role. You need a differentiator. Email open rates.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. This can happen through feedback surveys, product communities on Reddit, or industry webinars. Great content starts with deep keyword research combined with detailed customer profiles.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Step 1: Research 3.2 What is a Webinar?

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ? Winner: Act-On Runners-Up: Gordian, IR (Integrated Research) Honorable Mentions: Mulesoft, Smashfly Act-On originally started with video as a way to offer on-demand webinars for lead generation. The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Hubspot

APRIL 21, 2020

Do Market Research. Conducting thorough market research becomes necessary in order for you to truly differentiate your app. Depending on your budget, you may want to do primary research for prospect users. But even secondary research can give you a lot of insights. Record a Demo. So — what does this mean for you?

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Vidyard

NOVEMBER 7, 2019

KITCHENER, Ontario – November 7, 2019 – Vidyard , the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world. Unfortunately, revenue metrics are found to be the most challenging to track.

Top of Funnel 55

Top of Funnel Video Marketing Lead Ranking Lead Scoring 55

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. Here’s a case study of ABM optimized landing pages that led to an overall demo rate of 38% and lower CPC on paid traffic. A demo video to understand the product. Source: Unbounce. A/B Testing.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

KEO Marketing

JUNE 10, 2016

Research industry influencers for reviews. Succinct product videos on YouTube can catch their attention and direct them to your website to download white papers and case studies. By this time you should have built a relationship with the prospective customer, so that the demo is an easy step. Step Three. Preference.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Webbiquity

AUGUST 8, 2011

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. By the time a buyer reaches your site, he or she has likely done the basic research. By the time a buyer reaches your site, he or she has likely done the basic research. Who are you? What do you sell? Keep it simple and clear.

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Runners-Up: Gordian, IR (Integrated Research). Act-On originally started with video as a way to offer on-demand webinars for lead generation. But as they say, webinars are simply the gateway drug for a broader video strategy!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Ledger Bennett

DECEMBER 30, 2020

PRODUCT DEMOS AND ‘HOW TO’ VIDEOS – what better way to showcase products or provide buyers with new skills. WEBINARS – offer valuable information through an educational approach that demonstrates authority. Q&A/INTERVIEWS – a useful alternative to an arguably outdated FAQ page. Make sure you optimize the title and descriptions.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52