Vidyard

JUNE 7, 2021

Explainer Video or Demo: Use subtle music to maintain attention Live-Action or Story: Use clear music to explain and advance the plot Advertisement, Announcement, or Promo Video: Use dramatic music to evoke emotion If you work for a streaming music app and you’re making a video, maybe music is the main feature. Like Marketo.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Vidyard

SEPTEMBER 14, 2021

See it in Action This quick screen share video was made for the Marketo integration with Vidyard. Embrace the Playlist We already talked about the power of video playlists , like starting with a webcam video and then linking to a demo video. Leverage screen sharing to show rather than tell the value-add offer you are presenting.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

SEPTEMBER 19, 2018

This chart can also help you out: You can also classify by type of video and group them together (such as promo videos, product demos, and customer testimonials). Last comes setting up your new video lead scoring system in your MAP of choice, whether it’s HubSpot , Marketo , or any other MAP.

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. From prospecting to sending out pre-made marketing content, follow-ups, demos, or pricing proposals—using video for sales is moving from exploration to serious investment for most organizations.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

OCTOBER 16, 2019

Explainer Video or Demo: Use subtle music to maintain attention. Like Marketo. It’s a great place to go for demo and explainer video tracks. Free Sound is another nonprofit that collects sound effects and noises that are great for explainer, demo, and animated videos. Corporate: Engaging, inviting, unobtrusive.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. This week I want to talk a bit about how you can score your leads with video marketing data.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Vidyard

NOVEMBER 6, 2018

With a new video-based ‘demo center’, IR has seen a 410% increase in the amount of pipeline generated via its website and a significantly increased close rate. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

JANUARY 10, 2017

Field Sales: Send curated follow-up materials like testimonial videos, demos, or campaign videos after your call, along with a personalized introduction. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. Product Management: Record demos of new products and features.

Enterprise Management 51

Enterprise Management Video Marketing Personalization Marketing Management 51

Vidyard

JANUARY 10, 2017

Field Sales: Send curated follow-up materials like testimonial videos, demos, or campaign videos after your call, along with a personalized introduction. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. Product Management: Record demos of new products and features.

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

Vidyard

FEBRUARY 13, 2020

Jostle , a technology company that provides organizations with an engaging intranet platform, is using one-to-one video in their outbound sales process and online product demo videos to educate more leads faster than ever. million in revenue influenced by video within 12 months of implementing Vidyard. press@vidyard.com.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

JANUARY 10, 2017

Field Sales: Send curated follow-up materials like testimonial videos, demos, or campaign videos after your call, along with a personalized introduction. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. Product Management: Record demos of new products and features.

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

Vidyard

NOVEMBER 6, 2018

Winner: Listen360 Runners-Up: AlayaCare, Datadog Honorable Mention: Bizible (a Marketo company), TimeTrade Listen360 challenged their ordinary sales outreach process by getting their reps to interact more directly and personally with key target accounts. Those that re-engaged resulted in demos scheduled.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

JUNE 7, 2021

Explainer Video or Demo: Use subtle music to maintain attention Live-Action or Story: Use clear music to explain and advance the plot Advertisement, Announcement, or Promo Video: Use dramatic music to evoke emotion If you work for a streaming music app and you’re making a video, maybe music is the main feature. Like Marketo.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Vidyard

APRIL 4, 2017

That’s why we’re excited to have Paulo Martins, Head of Digital Marketing, Marketo share his keynote Achieving MORE with LESS using Video for Digital and Demand Gen. See exactly how his team uses targeted video content across their digital properties and nurture programs to produce more educated leads and to faster deal cycles.

Video Marketing 50

Video Marketing Planning B2B Thought Leadership Cross-Selling 50

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Vidyard

NOVEMBER 6, 2018

With a new video-based ‘demo center’, IR has seen a 410% increase in the amount of pipeline generated via its website and a significantly increased close rate. Runners-Up: CPower, Marketo. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers. Winner: Impulse Creative.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

With a new video-based ‘demo center’, IR has seen a 410% increase in the amount of pipeline generated via its website and a significantly increased close rate. Runners-Up: CPower, Marketo. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers. Winner: Impulse Creative.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

NOVEMBER 6, 2018

Winner: Listen360 Runners-Up: AlayaCare, Datadog Honorable Mention: Bizible (a Marketo company), TimeTrade Listen360 challenged their ordinary sales outreach process by getting their reps to interact more directly and personally with key target accounts. Those that re-engaged resulted in demos scheduled.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

FEBRUARY 13, 2020

Jostle , a technology company that provides organizations with an engaging intranet platform, is using one-to-one video in their outbound sales process and online product demo videos to educate more leads faster than ever. million in revenue influenced by video within 12 months of implementing Vidyard.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

APRIL 7, 2017

Tim Cerato is a marketing automation consultant at RevEngine Marketing , a Boston-based marketing automation firm, specializing in Marketo. Solutions Consultants – create amazing product demos. You’re spending a lot of time making product demos for customers and the sales team. ViewedIt has proven to be a time-saver.

Video Marketing 63

Video Marketing Ideal Customer Profiles Marketing Automation Services Paid Search Agency 63

Vidyard

FEBRUARY 4, 2014

For example, if you have a trail of content leading to a detailed product demo, you could gate the demo to see how many viewers will volunteer their info having already received quality un-gated content beforehand. However, if you select a mid-funnel video to restrict access to, the email gate can act as a qualifier.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

OCTOBER 16, 2013

Jon Miller of Marketo recommends that when you’re shaping the perception of your company in this stage, you can repurpose webinars, create informational videos, and generate thought leadership topics to get your brand known as a go-to source for resources and industry news.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

OCTOBER 18, 2016

For instance, if you’re noticing a lot of prospects show a lot of interest and then become disengaged right before they would buy, an informative video at the bottom of the funnel, like a demo or tutorial on how to use your product, could be the solution. Want to learn more about these four strategies and get even more actionable insights?

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

NOVEMBER 6, 2018

Honorable Mention: Bizible (a Marketo company), TimeTrade. Those that re-engaged resulted in demos scheduled. From 1-to-1 video messages to customized demos and sales proposals, they use the power of video to personalize their message, build trust, and close deals, all while boosting their sales efficiency. Winner: Listen360.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Vidyard

APRIL 7, 2017

Customer Success – offer personalized walkthroughs for clients Tim Cerato is a marketing automation consultant at RevEngine Marketing , a Boston-based marketing automation firm, specializing in Marketo. Tim uses GoVideo to supplement email instructions and to provide clients with brief video tutorials.

Creativity 51

Creativity Video Marketing Ideal Customer Profiles Marketing Automation Services 51

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

NOVEMBER 18, 2016

He quickly gave me a demo of LookbookHQ and after that I got connected with the Director of Marketing and found my home in demand generation at LookBookHQ.”. Past roles at ESRI and the Activa Group gave Vandermarel a solid background in marketing automation and demand generation, but it was a chance meeting that brought him to LookBookHQ. “By

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

OCTOBER 3, 2018

And there’s more: Event marketing: Companies like Marketo use a Video Hub to organize videos for events and summits. Empower sales and solution consultants: Gather all the best sales demos in one place to offer consultants inspiration and ideas.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

OCTOBER 3, 2018

And there’s more: Event marketing: Companies like Marketo use a Video Hub to organize videos for events and summits. Empower sales and solution consultants: Gather all the best sales demos in one place to offer consultants inspiration and ideas.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

NOVEMBER 14, 2016

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. And demand generation teams that see their video content as a silo will quickly be left behind.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

NOVEMBER 10, 2015

So if you’re producing videos and don’t know what CTR or MQL stand for, or what all the hype is around Demand Generation and Marketing Automation, I highly recommend this session by Heidi Bullock , VP of Demand Gen at Marketo, which will basically give you a PhD in modern digital marketing in 30 minutes.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Vidyard

DECEMBER 4, 2020

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Learn From the Pros Social media management tool Hootsuite’s video landing page for their enterprise product effectively focuses on one CTA: “Request a Demo.” Demo Videos : If you’re looking to go beyond what your product is to what it actually does, a demo’s for you.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

JANUARY 8, 2020

Vidyard’s integration with Marketo makes it easy to start small and then build up your video lead scoring model as your video strategy expands. For instance, a prospect who watched a top-of-funnel video, like one you’d find in a blog post, would receive fewer points than one who watched a bottom-of-funnel video, such as a product demo.

Lead Ranking 91

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 91