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Maximizing Your Impact: Elevate Your Trade Show Performance

Navigate the Channel

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Trade shows demand substantial investment but offer a chance to meet potential customers. They should be trained to talk to people.

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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. A brandable virtual event platform for hosting client forums, team meetings, town halls, conferences, webinars, symposia, and online training.

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What’s in the FUNNEL? – eConsultancy’s London Trade Show

Adobe Experience Cloud Blog

Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. The strategy has worked by introducing an education program with physical training events, complemented by webcasts and demos on how to use various social platforms.

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A Marketer’s Guide to Launching a Facebook Live Campaign

SmartBug Media

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

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How to get new clients for your agency

Anyword

That should include networking events, business expos, trade shows; you name it. Thus, you can also host training programs or workshops that will help your potential clients in solving their pain points. Facebook Ads. When it comes to gaining more agency clients, Facebook ads are a great place to start.

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How to Effectively Plan and Manage a Large-Scale Tech Event

Pam Didner

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Whether it’s SXSW, Black Hat, or any other major summits, many components are usually involved in a big tech event – keynotes, exhibits/network lounges, and training/breakout sessions. If everything goes well, it’s expected.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Sometimes, there is low-hanging fruit, such as revising select marketing content for sales’ needs or sharing a messaging framework or even helping with onboarding training. Offer digital space (landing pages/contact forms) on your website to continue sales reps’ activities from trade show booths and conferences.