Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Also, ensure that your advocates know your product as well as you do.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

TrustRadius Marketing

MAY 31, 2022

For large businesses positioned in many different markets, gaining a full understanding of current market conditions is more important than ever. With more engagement and brand awareness, customers will be more likely to see your product as a solution to their problems. This is where product intelligence comes in.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

Webbiquity

JUNE 14, 2011

Find a tie between your “boring&# product and something interesting and capitalize on it. Don’t explicitly sell products, rather solve problems. Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool. For example, gaskets are boring.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

SalesIntel

AUGUST 16, 2023

ZoomInfo is a premier business intelligence product that combines an extensive company database with data analysis tools. ZoomInfo’s subscriptions have recently increased in price. Given the data quality and customer issues around contract auto-renewals, the price increase was not received well by many consumers.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

ClickZ

OCTOBER 25, 2020

The overall holiday shopping sentiment remains positive across all households with incomes from $40K to $100K. The overall holiday shopping sentiment remains positive across all households with incomes from $40K to $100K. Unified platform for people and accounts for a single #customer view #B2B @Demandbase 2. TVs: 67% in GMV.

Ideal Customer Profiles 111

Ideal Customer Profiles Profiling Peer-to-peer Mobile Advertising 111

PathFactory

JUNE 20, 2019

The panel features the brilliant minds of Mimi Rosenheim of Demandbase, Takeshi Young of Optimizely, Jesse Ariss of Vidyard, Suneet Bhatt of Crazy Egg, Mark Bornstein of ON24, and moderated by PathFactory’s VP of Marketing, Elle Woulfe. With our product, you can A/B test thumbnails for videos, which is really cool.

A/B testing 40

A/B testing Ideal Customer Profiles Top of Funnel Statistics 40

Marketing Insider Group

JULY 1, 2020

Once you get your content marketing strategy going, it’s that positive snowball effect in action. Take Demandbase for example. How has your company’s last AdWords campaign made a positive difference for your customers? To convince your customers they will benefit from your product or service, what’s always your first step?

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

DECEMBER 14, 2016

Knowing the EXACT pain pints of your target audience and providing massive value up-front, and at no-cost, will help build immediate trust AND position you as the answer to their problems. Now you're ready to become MUCH more productive. Breaking through with smarter positioning - Our markets are insanely crowded. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

QuanticMind

OCTOBER 25, 2017

Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap. Amazon’s goal with its ad program is to drive discovery within the Amazon experience, focusing on products sold on Amazon.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

chiefmartech

FEBRUARY 14, 2019

The easiest thing to do, from a conference positioning point of view, would be to narrow down to a specific martech category and a specific audience segment. Learn how they adopted a product management approach to martech as part of their company-wide transformation into a subscription-first digital product company.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41