Martech

MAY 2, 2024

Demandbase Let’s begin with Demandbase, which recently released its new Buying Group AI product. The tool then automatically recommends likely buying group members based on existing contacts from your CRM and net new contacts from Demandbase’s 150 million active contact profiles. Remarkable.

Ideal Customer Profiles 117

Ideal Customer Profiles Buy Marketing Automation Services Work Management 117

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. Madison Logic.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Engagio

SEPTEMBER 29, 2023

In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. The Rise of SDRs in Lead Nurturing SDRs are essential for efficient pipeline generation. If a lead is not a qualified buyer, then they’ll only ever get the automated nurturing.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Leadspace

JANUARY 17, 2017

One method that continues to pique interest is Intent Data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject. So, what is intent data? What do I mean by “topic data”, and where can I get it?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Engagio

SEPTEMBER 16, 2021

It comes as no surprise to anyone in Sales that there’s been a dip in the meetings we can generate when we use the same old tactics quarter after quarter. The best way to leverage your data is to get personalized, relevant, and creative in your messaging. I like to go back to the whys : why Demandbase and why now?

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

MARCH 29, 2021

Intent behavior — how consumers are engaging in first- and third-party content online — is essential to discerning what content is important to them. Intent data helps you understand what keywords the account or people at that account are researching. Personalization with Demandbase. The case for personalization.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. That’s music to our ears at Demandbase. That means thinking in terms of what will move the needle on the business—opportunity and revenue generation—not hauling in a net full of leads that end up going nowhere.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video. Intent Data. Personalization: It’s Not Just Jargon.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Engagio

OCTOBER 11, 2023

Data has long been the fuel that powers our most groundbreaking technologies and strategies. Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. Intent data : Determine which accounts are in-market for the products you sell.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Engagio

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . – Lily Bond, Sr.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

DemandBase

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . – Lily Bond, Sr.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

Adobe Experience Cloud Blog

JANUARY 23, 2017

Author: Travis Kaufman As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. One method that continues to pique interest is intent data. How to Use Intent Data.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. It was also a revenue-generating event that our Sales org and leadership teams alike rallied behind. Check out the on-demand content today and learn more.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

MAY 19, 2021

Questions about the potential of data-driven marketing, the importance of full lifecycle marketing, and the role of ABM in overall B2B strategy are nothing new; we’ve asked them for decades. We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

OCTOBER 18, 2023

Researched – driven by systematic insight generation (not two minutes on LinkedIn). I love the look and feel of Demandbase.” as well as what content the account is researching offsite (tracked using B2B intent data). When done well, ABSD is: Targeted – aimed at selected, named accounts, not huge, undifferentiated lists.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Lattice

MAY 24, 2016

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). Customers have been able to use scores with intent data to get better fidelity insights into who is in market. The post The Next Generation Platform for Account-Based Everything is Here!

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Hubspot

DECEMBER 23, 2022

Leadfeeder is a B2B lead generation software that uses a tracker script to help you identify and monitor website visitors. Bombora Company Surge is a software platform that helps users access and monitor intent data. To do this, Bombora collects data from a consent-based data cooperative of B2B publishers.

Enterprise Management 78

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 78

The Point

AUGUST 25, 2020

Was Intent Data used? Contact Data. – To what extent do you have contact data already in place for target personas within target accounts? What information do you have on those contacts and when was the data last updated? Industry, Company Size, Installed Technologies, Other). Target Account List. If so, how?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Content4Demand

MAY 21, 2020

Gordian was able to generate $20 million in revenue and new leads for sales to follow up with and track content engagement numbers. Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. Intent] can certainly help when identifying accounts, but it’s very one dimensional.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. An ABM strategy shifts the focus of your marketing team from generating large volumes of leads to identifying and reaching out to fewer, more qualified prospects.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

SalesIntel

APRIL 19, 2024

ZoomInfo ZoomInfo is a data enrichment and prospecting platform with a vast business and contact information database. ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence. Data is constantly refreshed and kept up-to-date.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

ZoomInfo ZoomInfo is a data enrichment and prospecting platform with a vast business and contact information database. ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence. Data is constantly refreshed and kept up-to-date.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

DemandBase

MAY 7, 2020

Dear Sales Friend, Once, It was all about the form fill for lead generation. When I left the sales world, I went into marketing as a demand generation lead, but I still possessed the sales mentality. In today’s B2B world, it’s all about the intent, not just the information in a form fill. Yes, intent is the new lead!

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Engagio

MAY 3, 2021

Bringing together the best B2B data. Adding these capabilities to Demandbase’s existing leadership in account identification and intent data creates an unrivaled solution for identifying, understanding, and engaging the accounts that matter. We now provide: A data solution serving Operations and Data Science.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Engagio

JANUARY 20, 2024

Dowling covers several key topics, including the importance of clearly articulating marketing’s value and ROI, integrating brand and demand generation efforts, building alignment by collaborating with sales pursuits, prioritizing simplicity, and focusing on supporting team members. “I feel like MQL ‘s are totally useless.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Full Circle Insights

NOVEMBER 10, 2022

Generate a consensus on the ICP with the sales and marketing teams. . Adopt products that provide intent data: One of the reasons ABM is growing in popularity is because companies like 6sense, Bombora and Demandbase can now provide third-party data that detects targeted accounts’ interest in intent topics, enabling deployment of ABM at scale.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Martech

MAY 10, 2022

But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”. Are they accessing pricing data? Are they accessing pricing data? Combining buyer intent with social proof. Are they just researching a category?

Buying Cycle 97

Buying Cycle Intent Ideal Customer Profiles Planning 97

PathFactory

JUNE 29, 2023

Integrate with 6sense or DemandBase to sync analytics across platforms. Best practices to implement: Refining intent data to target existing accounts and reach out to new ones. Auto-generating targeted content for every stage of the buyer’s journey. Our sales team uses the insights during customer outreach.

Account Based Marketing 52

Account Based Marketing ABM Practices Planning 52

6sense

OCTOBER 1, 2021

Demandbase CMO Jon Miller and G2 CMO Amanda Malko were also on the panel. As the commercial availability of intent data and AI has exponentially increased in recent years, comprehensive ABM platforms have risen to the challenge, Demandbase’s Jon Miller said. . Here are five key takeaways from the event: 1.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

Engagio

SEPTEMBER 22, 2021

I often hear from Marketing leaders that they are unsure about how to organize their Account-Based Marketing (ABM) efforts to ensure that they are generating impact. we served a million impressions this quarter or generated 500 new leads), but ABM is about generating impact.

Account Based Marketing 71

Account Based Marketing ABM Cost per Acquisition Tips 71

Engagio

NOVEMBER 19, 2020

This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. You can source this data from desk research but to be most efficient, tap into the knowledge of data intelligence firms such as HG Insights , ZoomInfo , and Built With. Intent data.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106