Bionic
MARCH 11, 2024
In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem. What is the Swivel Chairing Problem? CTV providers are not going to repeat the mistakes of online display advertisers.
Martech
OCTOBER 13, 2023
DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness. advertisers plan to integrate programmatic DOOH in multi-channel campaigns. Media owners, advertisers, agencies, customers, everyone loses out when our industry lacks interconnection.”
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NuSpark Consulting
MARCH 29, 2015
Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.
Velocity Partners
JUNE 6, 2023
But at most you’ll get a list of names and a paper trail of digital actions — actions that are too surface level in isolation to prove a scientific link between how your marketing inspires prospects to take action, and what that action is worth in terms of revenue. Driving demand generation? Is it broad brand awareness?
The Point
AUGUST 9, 2012
. • Use the abstract (the short description that appears on the publisher’s Website) to appeal to the right job function, for example: “Written specifically for CISOs, IT Security Directors, and other senior executives with enterprise-level security responsibility, this white paper explains …”.
NuSpark Consulting
MAY 16, 2016
Ads should communicate the availability of white papers, ebooks, or in-demand webinars. Typical phrases that are used in queries include: “How” “Ways to” “Improve” “increase”. Organic listings are typically blogs or helpful articles. Bottom funnel.
Marketing Insider Group
SEPTEMBER 15, 2010
While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.
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