Inbox Insight

NOVEMBER 17, 2023

Harnessing intent-based marketing tactics Employing intent-based marketing tactics allows modern marketers to tailor their budget towards the segmented target audiences that are most likely to make a purchase. These tools enable B2B marketing teams to match their TAL with the most relevant intent signals for their brand.

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DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. Demand Generation Strategy and Tactics. Demand gen strategies.

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TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. Demand gen vs. ABM.

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xiQ

SEPTEMBER 25, 2019

Measure Intent. xiQ extrapolates the intent of each prospect, in real-time, by analyzing content, key topics, concepts, and entities of interest to the prospect. Follow the buyer’s journey with intent signals that determine the readiness of the prospect at various stages of the funnel. . ed leads at a lower cost. .

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Demand Generation Lead Ranking Lead Scoring Demand 69

Leadspace

FEBRUARY 14, 2020

There are already B2B companies boosting their revenue with timely targeting. And it’s all thanks to intent signals. Let’s take a closer look at what intent signals are. What Are Intent Signals? Those with “high” intent will get an email or call from your salespeople.

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Inbox Insight

MARCH 13, 2024

As new data sources and predictive analytics tools emerge, lead scoring accuracy and predictive lead qualification will further improve, enabling businesses to target the best leads with greater precision. Account Surge: insight into wider account actively beyond first party environments.

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Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Aberdeen

APRIL 1, 2019

Mass email blasts have gone from engaging to spammy, leaving marketers to rethink how email fits into broader demand gen strategies. But you only see those returns if you’re able to target the right contacts with the right messages at the right times. Intent data is the key to doing just that.

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Inbox Insight

OCTOBER 6, 2020

Here are the 7 key reasons B2B marketers are harnessing intent data today , and why you should be too…. One of the most frequently-referenced reasons for using intent data in demand generation is creating and developing effective buyer personas , according to the 200 senior marketers we surveyed.

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Inbox Insight

OCTOBER 27, 2023

The power of buyer intent data lies in its ability to allow sales and marketing teams to prioritize certain groups of people based on their intent. This data provides deeper insights into the buyer’s journey, helping businesses to better tailor their marketing campaigns and strategies to their target audience.

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Inbox Insight

NOVEMBER 17, 2020

It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly. Email Marketing.

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Hubspot

JULY 15, 2020

For more traditional inbound or demand generation approaches, this usually got left at a persona. Develop Your Target Account List. Once you have this concept of your best 'fit', you can then begin to build your target account list (TAL) full of companies that are close matches to your developed ICP.

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Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Finally, 3rd party intent data offers scale.

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Inbox Insight

DECEMBER 1, 2020

In order to do this successfully, data needs to be at the heart of every demand generation campaign. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Misunderstanding the value of third-party intent data.

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Zoominfo

NOVEMBER 30, 2021

Scenario Demographics, firmographics, and technographics are crucial for identifying and building targeted audiences. But the real competitive edge comes when you can target accounts based on the behavior of their employees. Intent data captures which accounts are in the market for a particular solution.

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6sense

FEBRUARY 12, 2016

We’re excited for 3 days of sharing insights and learning how the best in the business use analytics and marketing technology to create powerful content that drives demand and delivers on revenue. Leverages intent signals to target the right accounts and individuals with the right messaging.

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Inbox Insight

MARCH 4, 2019

Account-Based Marketing (ABM) is here to stay, that much is clear. Its allure is evident; hand-pick the specific organizations you wish to sell to, ensure your marketing efforts are hyper-targeted, drive engagements that ultimately end in profit. Mistake #1: Unsustainable Target Account Lists.

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Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. To measure the effectiveness of social media initiatives, you should identify specific KPIs aligned with the targeted customer life cycle stages.

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Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. Cerretani distinguishes ABM with these three pillars: Identifying high-value targets.

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Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with.

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DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

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Martech

JULY 18, 2022

One-third of companies said content marketing is one of the most valuable demand generators. That number rose to 63% among account-driven companies (where ABM makes up 50% or more of their marketing mix). This is usually done via de-anonymized web traffic and third-party intent signals. Why we care.

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DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible.

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Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022. Time-to-value with ABM has been a big challenge,” Pillai says.

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NetLine

DECEMBER 7, 2023

It’s no longer enough to broadly target an industry or job title. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). That’s what buyer-level intent data provides.

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PureB2B

FEBRUARY 18, 2022

If you’re looking for a demand generation partner, then be sure to come learn more about how we can help you upgrade your pipeline. Reach these buyers via highly targeted content syndication and account-based marketing (ABM) campaigns, triggered at the most opportune time. About #B2BMX.

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Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. Thinking Dynamically About Your Account List. Maybe twice a year?

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6sense

DECEMBER 10, 2021

Manager of Demand Generation at Planful. “We We always saw great results using TrustRadius intent data within 6sense prior to this integration. This integration makes intent data and segmentation a more scalable strategy for our team. .” – Emily Ross, Sr.

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Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

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Top Rank Marketing

NOVEMBER 24, 2023

The Drum ON THE LIGHTER SIDE: A lighthearted look at “Intent Signals” by Marketoonist Tom Fishburne — Marketoonist Ethernet is Still Going Strong After 50 Years — IEEE Spectrum TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden / NetLine / TopRank Marketing — 3 Key Takeaways From Content Marketing World 2023 — Convince and Convert Lane R.

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Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). Target Customer Insight. How are your target audiences responding to these new market entries? The Marketing Audit.

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Inbox Insight

APRIL 22, 2024

As B2B marketers, your success relies on capturing the attention of your target audience and effectively converting them into leads. A compelling lead generation strategy tailored specifically for enterprise companies can help you achieve these goals.

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Content4Demand

NOVEMBER 5, 2021

Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity.

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TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Understanding where intent signals come from helps you effectively act on them. Third-party intent data.

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Inbox Insight

JANUARY 8, 2024

‍‍ Demand generation plays a crucial role in B2B marketing given its focus on creating awareness and interest in your brand’s products or services – with the ultimate goal of converting prospective customers into clients. Benefits : Can the tool help you achieve your specific demand generation goals?

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Metadata

APRIL 9, 2024

Demand generation. They’ve walked 10 miles in their shoes—they understand all of the pressures, demands, and internal obstacles marketers need to overcome in order to run best-in-class campaigns. By asking questions like: What’s their current annual recurring revenue (ARR) and ARR target for the year?

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Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

NetLine

DECEMBER 10, 2020

On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. How Does the Intent Discovery Tool Work? Sales and Marketing’s Greatest Dilemma.

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Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. My general advice is to stay away from newly acquired companies,” writes Ryan. Not all customers have the same level of intent when they enter your business sales funnel.

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