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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today?

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What Is Demand Generation?

ClearVoice

What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. But, those aren’t necessarily the leads that will turn into customers for marketers such as yourself.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. Why Should Publishers Use a CMS for News Sites?

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

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THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. But, we didn’t stop there — we also wanted to be sure that the functionality would make it easy for the marketing team to update the skill with tips without requiring the help of our more technically inclined coworkers.