Webbiquity

SEPTEMBER 29, 2020

Not surprisingly, virtual event technology vendors have responded. New platforms have been introduced, and mature products updated and enhanced. Even now, many months into the pandemic, video conferencing and team collaboration software are still among “surging” categories for spending by business technology buyers.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

The Point

NOVEMBER 27, 2018

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. Are B2B marketers ignoring a huge opportunity? HS) Where does advocacy marketing play a role here?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. VEST Report.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Zoominfo

MAY 9, 2022

In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload. But how should you go about evaluating these tools and what factors should you consider before you commit? Why Do You Need a Sales Engagement Platform?

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Valasys

FEBRUARY 19, 2024

The digital market is one of the leading reasons for this revolution. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. So without further ado: Eloqua.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Contently

JANUARY 31, 2023

Where can you find AI in marketing technology? MarTech platform providers took a bet that marketers would be some of the earliest and most active adopters of AI in the enterprise. As a result, they have been embedding AI and ML capabilities into marketing technology platforms to enhance features and functionality.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

PathFactory

JULY 8, 2021

PathFactory kicked off July with eight new awards from G2, the peer-to-peer user review site focused exclusively on business software. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

JULY 11, 2011

You know that red-hot B2B marketing automation industry? Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. So we’ll exclude them from further analysis. Myth busted.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 8, 2011

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. Results are summarized in the table below.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. Vendors in the VEST are asked for estimates of their client counts by company size. The table below shows the results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. million) but just 28% in the second half ($50.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Marketing Insider Group

MAY 27, 2023

Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. What is Marketing Over Coffee? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. Looking for more fresh marketing insights?

Lead Ranking 184

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 184

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. In short: everything to make sure that prospects find you, rather than you trying to find your prospects with ‘outbound’ marketing.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Leadspace

MARCH 22, 2023

By implementing a powerful Customer Data Platform (CDP) with profiling capabilities, we can easily create accurate and up-to-date unified buyer profiles – but once we’ve built these profiles, how do we determine which ones to spend money and time pursuing? and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. The Truth Intent Vendors Don’t Want to Talk About. Problem #3: The In-Market Fallacy. The big promise of intent data vendors is that these companies are “in market.”

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Onalytica B2B

JANUARY 18, 2018

Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. Location: Bethesda, MD, USA. OUTSIDE OF MARTECH WHO ELSE INFLUENCES YOU ? I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Customer Experience Matrix

MARCH 26, 2015

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” Some vendors do this better than others. And Lenovo uses just only two of Adobe’s eight solutions.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Leadspace

OCTOBER 5, 2016

The Biggest Challenge to Salesforce Einstein and AI Adoption for B2B Marketing. As I said today in Demand Gen Report , data is AI’s Achilles’ heel. B2B marketers know that salespeople don’t care about advances in martech. The solution is on-demand data, aggregated in real time.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. They’re doing what a lot of the marketing automation platforms have been doing. It’s a very impressive tool.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. They’re doing what a lot of the marketing automation platforms have been doing. It’s a very impressive tool.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

thePoint

MARCH 16, 2021

That may be an email service (e.g., MailChimp, iContact, Constant Contact), or marketing automation solution (e.g., Hubspot, Marketo, Eloqua), content development suite (e.g., Adobe Creative Cloud), or other tools your team may discover that appear to be helpful. Upgrade and/or maintenance fees over time.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Ledger Bennett

MARCH 19, 2021

In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its Moneyball moment. This type of revenue attribution is critical for sales and marketing teams, especially for B2B businesses. Google and Bing Ads.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

DealSignal

SEPTEMBER 5, 2023

B2B Data platforms, like Zoominfo, DealSignal, and LeadIQ are essential for finding new leads, converting prospects, and building pipelines. These platforms can improve the productivity and results of Sales and marketing teams. The platform may cause high email bounce rates and generally incomplete data points.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100