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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Yet he owns the first five pages of Google for his identity. A few examples. How To Be Seen. Tweet This!

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Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

I've got it all decked out with columns, tabs, subjects, friends, you name it Google Reader - still the easiest RSS reader going. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. I'm in good company!

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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

So I have been thinking a lot this summer about the effectiveness of our demand generation efforts this year. The unvarnished truth is I believe it’s getting harder and harder to make your demand generation efforts stand out. And perhaps these two things have something in common. Tweet This! Share this on Facebook.

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Social Media: Making Friends for Fun & Profit

Webbiquity

Its impact on many industries is still murky, but how it is re-shaping marketing strategy and activities like market research and demand generation continues to get clearer and more understood. Post on Google Buzz. Social media is in the press every day. Subscribe to the comments for this post? Share this on del.icio.us. Tweet This!

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Content Curation: The Oldest Media Activity

Digital B2B Marketing

Extreme Expectations Audience demands are higher than ever. Subscribe to Email Updates Posts by Category Content Demand Generation In Practice In Theory Measurement Media News Rants Research @Wittlake on Twitter Five Tips for Marketing to Technology Decision Makers, from @ BabcockJenkins head of technology. Views expressed are my own.

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Online Reputation? 4 Tips

Writing on the Web

Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. If a bunch of full timers aren’t at your service, start with Google alerts for your name, company name, your boss’ name and the like. Add this to Google Bookmarks. Post on Google Buzz.

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