Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. Buyers want a 1-1 relationship. .

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The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. All-hands discovery session yields important insights, priorities.

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The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. It’s an approach.

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LeadSloth

OCTOBER 4, 2009

Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. The first is obviously focused on getting more leads into your database, while the second topic focuses on nurturing those leads. Marketo (booth 6).

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Customer Experience Matrix

MARCH 26, 2009

you know that I see a lot of demand generation systems. There are two basic approaches to this: use a flow chart, or present a list of steps. Unica, Teradata Relationship Manager, SAS Marketing Automation, Siebel Marketing, Alterian, Aprimo, SmartFocus). If you read this blog regularly (and who doesn't?),

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ANNUITAS

SEPTEMBER 9, 2011

Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. The conversations we had around marketing, demand generation and lead management were elevated at this year’s conference compared to those in years past.

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Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies. The ability to capture a lead and create a new compelling experience. Investing in your tech stack and Ops tools.

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Adobe Experience Cloud Blog

SEPTEMBER 20, 2010

The live session was hosted and moderated by Gerhard Gschwandter, Founder and CEO of SellingPower, and featured Bill Binch, VP of Sales and Customer Success at Marketo, and Barry Trailer, Co-Founder of CSO Insights. The answer to the first question is: it depends. One of the deciding factors is technology.

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Adobe Experience Cloud Blog

JUNE 15, 2009

Barry is also a member of the Marketo Board of Advisors. Barry is also presenting his latest research about marketing and sales alignment at an exclusive webinar titled Using Marketing's Insights to Close More Deals Faster. Beyond demand generation , how can marketing best help sales close more business? or we should be).

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Adobe Experience Cloud Blog

NOVEMBER 1, 2016

Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels.

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Adobe Experience Cloud Blog

SEPTEMBER 20, 2009

Now you can get it, with no registration required : download The Definitive Guide to Lead Nurturing. Also, on August 19, more than 1,000 people attended the Definitive Guide to Lead Nurturing webinar that I presented along with Sergio Balegno, Sr. Now you can watch it on-demand, anytime, just by clicking the button below.

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LeanData

NOVEMBER 8, 2016

The centerpiece of the event was a powerhouse list of speakers. We have brief recaps of the sessions and links to the presentations below. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”.

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Adobe Experience Cloud Blog

OCTOBER 27, 2010

Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale , addressed the critical hand-off between marketing and sales as he spoke to a group of marketing professionals at MarketingSherpa’s 2010 B2B Summit. Step 1: Refine universal lead definition of “sales-ready”.

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Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. JasonMillerCA – Jason Miller - Social Media & Content for @ Marketo , B2B Blogger, RocknRoll Photographer, amateur comedian, Hair Metal Expert, Aspiring magician. 20+ years in B2B direct marketing, demand gen, and lead management.

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LeanData

NOVEMBER 8, 2016

The centerpiece of the event was a powerhouse list of speakers. We have brief recaps of the sessions and links to the presentations below. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”.

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LeanData

NOVEMBER 8, 2016

The centerpiece of the event was a powerhouse list of speakers. We have brief recaps of the sessions and links to the presentations below. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”.

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Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

The centerpiece of the event was a powerhouse list of speakers. We have brief recaps of the sessions and links to the presentations below. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”.

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B2B Marketing Zone Posts

DECEMBER 7, 2009

2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. B2B Lead Management Market Heats Up , July 31, 2009. Sales Lead Management: Thought Leadership with Aaron Ross , January 9, 2009. 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Demand Generation.

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Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

I learned the right way fast, becoming a demand generation machine!). The problem with this kind of mindset is that more leads does not equal more deals. For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution.

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Adobe Experience Cloud Blog

MAY 13, 2009

Both Marketing & Sales need to focus on creating sales enablement tools that sellers can easily customize depending on industry, decision maker and stage in the buying process.I'm talking about things like email messaging, provocative questions, ROI analysis tools, voicemail scripts, presentation templates. lead nurturing.

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Customer Experience Matrix

MARCH 2, 2009

So, having run out of reasons to delay, let me present the results. To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. For example, every demand generation system provides an editor to create emails.

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thePoint

MAY 25, 2018

Here are my top tips to help you get started in this area: Don’t launch initiatives, do lead generation, or even place ads unless you know who you are targeting and have specific messaging that engages that audience. Customer-facing marketing content – brochures, white papers, position papers, presentations, etc.

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Customer Experience Matrix

MARCH 4, 2009

This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Explicitly direct leads from one campaign to another. Users can directly send leads from one stage in a campaign to a different campaign. Multiple scores per lead.

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Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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SalesIntel

AUGUST 29, 2023

This database serves as the cornerstone of sales and marketing, allowing companies to focus on the appropriate target demographics, interact with key decision-makers, and initiate sales conversations. This means that sales teams can target their efforts based on specific interests or needs expressed by potential prospects.

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LeadSloth

JUNE 30, 2009

In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. I wrote more about this and about Lead Management on the Genius.com blog.

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Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales.

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Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales.

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Webbiquity

JANUARY 10, 2023

Lead Nurturing. List Management. Lead Management. It includes a drag-and-drop editor and a library of hundreds of templates to create videos, infographics, charts, presentations, and more. Custom integrations with marketing automation apps, such as Zapier, Mailchimp, and Marketo. Lead Management.

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Adobe Experience Cloud Blog

JULY 12, 2012

Presentations centered around issues that we all face as marketers, such as: how to prove ROI, tips for succeeding in the social sphere, and guidelines to generate quality leads. B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Heinz Marketing

MARCH 26, 2018

We were thrilled this last time to be able to talk to Jonah-kai Hancock , Senior Director of Marketing – Field Marketing, Demand Generation and Operations at TUNE. How One Company is Managing the Next Generation of Martech Stacks. How do we get better at working regionally in accounts to focus on that?

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